Greenfield Is Buzzing with News About Beer and a Retro Video Store
Visit Alternate Histories Studios’ VHS pop-up while you wait for Mondays Brewing Company to open this fall.
When I think back to my days as a teenage video store clerk, the memories play in my mind like warped VHS tapes on an old VCR: they’re fun, frightening and a little fuzzy.
Matthew Buchholz is helping me adjust the tracking on my brain.
The owner of Alternate Histories Studio in Greenfield is hosting a video store pop-up that starts Oct. 5 and runs from noon to 5 p.m. every Friday and Saturday through Oct. 26. Inside and out, the place looks an awful lot like my beloved Video Hits in Oakmont circa 1995.
You don’t need a membership card, just RSVP online to peruse a selection of more than 200 VHS tapes and vinyl albums for sale from Flipping Records and Tapes, retro T-shirts and stickers and spooky wares from Mysterious and Ooky. An anonymous monster nerd donated boxes of vintage Fangoria, Starlog and Heavy Metal magazines to the pop-up. They’ll be available for $5 an issue, with all of the proceeds going to Pittsburgh Action Against Rape.
Horror movies will play on a small TV in the corner while you eat free candy and admire Freddy Krueger centerfolds. During my sneak peek of the space, John Carpenter’s “The Thing” was the feature presentation. On Thursday, Oct. 10 at 7:30 p.m., there will be a screening of “Plan 9 from Outer Space” in honor of director Ed Wood’s 100th birthday.
This is the second year for Alternate Histories Video. Buchholtz, whose monster-inspired art and retail items are available year-round, says the pop-up is a way to dress up the store for the Halloween season. It’s also a tactile tribute to the video stores he frequented during his childhood in Tucson, Arizona. One of them, Casa Video, is still in business as a rental shop and bar. I would love to see Video Hits resurrected as a movie-themed restaurant.
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Perhaps that’s an idea Sam Fee can explore as he works to open a Mondays Brewing Company’s satellite location in Greenfield.
Let’s rewind a bit — four years ago, he launched the brand in McMurray, creating a community of lager lovers who visit every day of the week.
He knows many longtime Greenfield residents considered Hough’s Taproom & Brew Pub to be their home away from home; that’s why he’s keeping the Hough’s spirit alive at Mondays by adding a few cosmetic touches, but leaving the place as-is.
“Everybody has heard of Hough’s,” he says. “It’s an older building, so it has all of this character. I want it to look like you’re walking into Hough’s 20 years ago. Basically, I want to get open and then work with the neighborhood to build something together.”
In addition to different beers, including collaborations with nearby Hazel Grove Brewing and Hazelwood Brew House, Mondays will serve Pennsylvania-produced spirits, seltzers, wine, mead and cider made by fellow Greenfielders Greenhouse Co-op.
There will be a small menu of snacks such as pepperoni rolls and soft pretzels available until he can find a permanent food partner to helm the kitchen. He hopes to get the taps flowing before the end of fall. As a beer lover and a former video store clerk, all I can say is please don’t be late, Fee.