How Far Would You Go for a Ketchup Smoothie?
Kraft Heinz and Smoothie King team up on a summer treat.
Yinz like fruit smoothies?
The Kraft Heinz Co. is teaming with Smoothie King on a cool ketchup beverage.
The Heinz Tomato Ketchup Smoothie blends sweet Acai sorbet, apple juice, strawberries and raspberries with Heinz Simply Ketchup, an all-natural condiment. The limited-edition beverage is available at Smoothie King locations in Atlanta, Chicago, Denver, Miami and parts of New York and New Jersey, but, strangely, not Pittsburgh, where Heinz started.
Road trip!
“The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes,” Angie Madigan, vice president of elevation marketing at Kraft Heinz, said in a statement. “The experts at Smoothie King helped make this dream a reality, and we’re absolutely thrilled with the final smoothie we created together. And like it does for any food — from burgers to fries to eggs — the slightly sweet and tangy taste of HEINZ Ketchup elevates this traditional fruit smoothie to new heights.”