PHOTOS PROVIDED BY FACEBOOK REALITY LABS

As Pittsburgh’s tech industry continues to expand, one social media platform is looking to make the city a birthplace for advanced virtual reality.

Facebook Reality Labs opened its new office space in the Strip District this morning, adding over 100,000 square feet to develop virtual reality projects. The space on 15th Street will allow the labs to expand the research team to more than 250 employees. 

“Our office in Schenley Place will remain active,” says Communications Manager Tom Parnell. “The Strip District provides the perfect space and opportunities at District 15 for our team to continue to grow in Pittsburgh.”

The Pittsburgh branch of Facebook Reality Labs came to the city in 2015 and currently has more than 100 employees. The local lab’s research is focused on developing Codec Avatars, which use 3D capture technology to create lifelike virtual avatars. 

In addition to the increased working space, the labs will also feature a variety of artwork from local creators. A part of Facebook’s Artist in Residence program, the pieces are created by Pittsburgh artists to bring the city’s culture into the building.

An opening reception will be held at 9 a.m. today, allowing visitors to tour the labs and hear more about the projects the research team is working on.