Dig in With Graver: Have a Drink, Bro
What’s fueling my staycation this year? Brosecco and Liquid Bread.
Peter Moore’s life hasn’t been the same since he ordered a Prosecco at brunch in 2024.
His buddies teased him for selecting a fancy Italian sparkling white wine over a more workmanlike brewski.
“If it was a Brosecco,” they joked, “We wouldn’t make fun of you.”
Jokes on them; Brosecco Sparkling White Wine launched in September 2025. I support any company founded on a bad pun and passive-aggression.
Originally, Moore intended to present a mock Brosecco business plan at a party with his aforementioned bullies, but ended up taking a real interest in the industry while doing market research.
With help from experts including Joe Bello of Monroeville’s Bello Wines and Jason Grant of North Hills-based Medici Importers Global, he was able to navigate international and state liquor laws and bring Brosecco to the masses nine months after that boozy brunch.
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Moore and his wife, Kim, are expecting their second child in October. Brosecco is their other baby.
Made in Italy, the 10.5 abv beverage is available in black-and-gold cans at local bars and restaurants, including The PA Market, Lawrence Hall, McFadden’s, Hyatt House and Tapville Social.
A rooftop launch party will be held on June 11 from 6 to 9 p.m. at Field Day in Lawrenceville. Tickets are $15 and include a complimentary can of Brosecco.
It’s a light, refreshing take on traditional wine that’s for everyone, not just 20-something dudes. It makes a great spritz or a French 75. Tapville Social recently ran a weekend special on Bromosas, a mimosa made with Brosecco.
Moore, a former Duquesne University Women’s Lacrosse coach and avid Pirates fan, hopes to see it in area stores and stadiums, too. His tagline encourages folks to “Celebrate a Win” by cracking a Brosecco each time the Buccos raise the Jolly Roger.
“It’s not Pittsburgh-made, but it’s Pittsburgh-inspired,” he says. “I know everybody in Pittsburgh likes to rally around Pittsburgh things and that’s ultimately my goal. I like to imagine that in five or 10 years, you could walk into any Steelers bar in any city in the world and say, ‘Hey! I’ll have a Brosecco!”
Although he isn’t laughing all the way to the bank just yet, he’s enjoying his surprise role as a wine bro.
PHOTO COURTESY MANCINI’S
Liquid Bread by Mancini’s Bakery and Velum Fermentation
Two local businesses have teamed up to produce the beverage of my carbohydrate-fueled dreams.
On June 6, Velum Fermentation and Mancini’s Bakery will roll out Liquid Bread, an Italian pilsner that’s crisp, floral and refreshing.
The beer bash, held from 6 to 9 p.m. at the South Side brewery, will double as a 100th anniversary celebration for the McKees Rocks bakery. In addition to suds, guests will find Mancini’s famous pepperoni rolls, a food truck, arcade games and live music.
PHOTO COURTESY MANCINI’S
There’s been a lot of talk about “bros” in this week’s column, but I have to raise a pint and a Twist to two of my gal pals: Jenna McLaughlin, Velum’s chief operating officer and a Pittsburgh Magazine Women & Business Award recipient, and Mary Mancini Hartner, who was recently named Western Pennsylvania’s Small Business Person of the Year by the U.S. Small Business Administration.
As a beer-and-bread-lovin’ yinzer whose family hails from McKees Rocks, I teared up when I saw a social media post of Mary tossing an Italian loaf into the mash tun.
