PHOTO BY KRISTY GRAVER

If you’re looking for Heinz Ketchup you no longer have to Hunt’s.

The Kraft Heinz Company launched the HEINZ Verified program to single out eateries that serve the iconic, Pittsburgh-born condiment.

According to a 2024 Dig Insight survey, 84% of people say they would like a restaurant more if it served the brand they really love.

Kraft Heinz is collaborating with Uber Eats as its inaugural platform partner for the program. Folks in Chicago, Dallas, Denver, Los Angeles, Miami, and, of course, Pittsburgh can find HEINZ Verified restaurants (and deals!) on the UberEats app.

Restaurant operators nationwide can get HEINZ Verified and foodies can nominate their favorites online.

HEINZ Verified restaurants will have access to insights and consumer trends, free product samples, promotions, branded merchandise, digital resources and complimentary marketing support designed to drive customer traffic.

“By introducing HEINZ Verified, we want to help restaurants succeed so communities can thrive – delivering quality and value for both restaurants and individuals through meaningful, best-in-class products and experiences,” says Peter Hall, president of elevation, North America at Kraft Heinz. “Our ambition is to help restaurant operators excel while also providing elevated dining experiences for people wherever they eat away from home.”

The company will also release a new series called “Daytrippin’” that follows Steven He, an actor, comedian and social media personality, as he eats his way through Pittsburgh, Cleveland and Chicago. It will be distributed on YouTube and packaged for streaming platforms.

Yinz want fries with that?