Yelp Buys Pittsburgh Startup NoWait for $40 Million

Founded in Pittsburgh in 2010, NoWait is a mobile network for restaurants that enables users to discover real-time seating availability and remotely add their names to the participating restaurant’s waitlist.

If you’ve ever used your phone to digitally skip the line at a restaurant, then you know the value of the NoWait app.

It appears Yelp Inc. knows it as well — and it’s worth many millions.

The San Francisco-based social media platform, which connects consumers with local businesses, on Tuesday bought local startup NoWait for $40 million as part of a cash deal that also includes incorporating a previously announced minority stake.

Founded in Pittsburgh in 2010, NoWait is a mobile network for restaurants that enables users to discover real-time seating availability and remotely add their names to the participating restaurant’s waitlist.

In 2016, Yelp invested $8 million in NoWait, which is headquartered in Pittsburgh’s Oakland neighborhood. Its integration with NoWait allows users to move directly from their restaurant search to virtually getting in line for their chosen destination via the app, all with just a few taps.

The service also supports real-time communication between the restaurant and the customer.

NoWait currently is live at about 4,000 restaurants across the United States and Canada. Some of the local participating restaurants include Rivertowne North Shore, Burgatory, BRGR, the Harris and Shiloh grills, Franktuary and Fat Head’s Saloon.

"Yelp already plays a big role in millions of purchase decisions every day as consumers actively seek out businesses and services that save them time and money. The full integration of NoWait allows us to provide real-time seating availability that better equips diners to make informed decisions," Jeremy Stoppelman, Yelp co-founder and chief executive officer, said in a statement. "NoWait has quickly become an important feature for Yelp users and a valuable addition to our overall restaurant offerings.”
 

Categories: The 412