The Innovation Project: Mitch Young, Lauren Urbschat & Evan Addams

Mitch Young is National Sales Manager, Lauren Urbschat is Marketing Manager and Evan Addams is Head of Strategic Accounts for Nowait.



Mitch Young, National Sales Manager
Lauren Urbschat, ​Marketing Manager
Evan Addams, Head of Strategic Accounts
Nowait Restaurant Technology Solutions
 

Years ago, Robb Myer found himself in a painful situation most all of us can relate to: driving from restaurant to restaurant in search of a brunch spot that didn’t have a 45-minute wait.

Frustrated that so many restaurants were not willing to take reservations, Myer set out to establish a better system for casual dining: Nowait.

The app allows diners to check wait times of nearby restaurants and add their name to wait lists—without ever leaving their home.

Nowait started out in Innovation Works’ AlphaLab accelerator as a one-man shop. Today, the company works with more than 4,000 restaurants in all 50 states and seats more than 25 million restaurant-goers every month – notably more per month than OpenTable.

But the Nowait team hasn’t forgotten their status as a startup.

“It’s exhilarating, terrifying and satisfying,” says National Sales Manager Mitch Young. “The only thing keeping us from being a billion-dollar business, or keeping us from plummeting into failure, is us.”

“A startup is scary if you're only ‘in’ halfway,” says Evan Addams, head of strategic accounts. “Diving in completely is what makes this journey a blast.”

Marketing Manager Lauren Urbschat describes the experience as a “rollercoaster.”

“There are no blueprints, and you have to try new things as you pave the way,” she says. “If we want to solve a problem, we look at it from every angle. We always ask ourselves, ‘how could we solve this through product design, engineering, marketing, sales, customer success?’”

With this multifaceted approach and support from Innovation Works and local funder Birchmere Ventures, Nowait continues to innovate and improve the dining experience for users all over the country.

“Transformational conversations happen daily around a dinner table,” says Young. “It’s amazing how enjoying good food with good people can foster great ideas.” 
 

 

Edit ModuleShow Tags
Edit Module

Edit ModuleShow Tags

Hot Reads

Inside a Pittsburgh Home That Takes You All Around the World

Inside a Pittsburgh Home That Takes You All Around the World

A service-oriented couple has transformed a home on the South Side into a dream abode showcasing their personalities — and their worldwide travels.
Kaufmann's Second Chance: a Pittsburgh Icon Goes High Tech

Kaufmann's Second Chance: a Pittsburgh Icon Goes High Tech

The former Downtown department store gets a high-tech makeover as it transforms into 311 luxury apartments as well as a hotel and retail space.
Top Ten Things to Do in Pittsburgh in December

Top Ten Things to Do in Pittsburgh in December

This month's best bets in the ’Burgh.
Matt Murray's Focus is on the Journey, Not the Destination

Matt Murray's Focus is on the Journey, Not the Destination

The Pittsburgh Penguins goaltender already has his name on the Stanley Cup — twice. Matt Murray may be a champion, but he’s still working diligently to improve his game.
Edit ModuleShow Tags
Edit Module Edit ModuleShow Tags

On the Blogs


A Gothic Stroll in the City

A Gothic Stroll in the City

Take a beautiful and potentially eerie walk through a Pittsburgh historical landmark: Homewood Cemetery.

Comments


All the foodie news that's fit to blog
The Best New Restaurants in Pittsburgh in 2017

The Best New Restaurants in Pittsburgh in 2017

PM dining critic Hal B. Klein's list of the 10 best new openings this year.

Comments


Not just good stuff. Great stuff.
Best of the ‘Burgh Gift Guide for 2017

Best of the ‘Burgh Gift Guide for 2017

Here are some of our favorite ‘Burgh-inspired gifts for him, her, kids, foodies and more.

Comments


The Unjustifiable Endurance of Bar Louie

The Unjustifiable Endurance of Bar Louie

The chain has two local outposts; the fact that they continue to operate in prime real estate is a complete mystery.

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Even When Pens Aren't Playing, There's Good Hockey to Be Found In Pittsburgh

Even When Pens Aren't Playing, There's Good Hockey to Be Found In Pittsburgh

PPG Paints Arena hosts a number of exciting hockey teams this month, and none of them play in the NHL.

Comments


The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
Enjoyable Disaster Artist Still Can't Explain The Room

Enjoyable Disaster Artist Still Can't Explain The Room

Reviews of "The Disaster Artist" and "Thelma," plus local movie news and notes.

Comments


Everything you need to know about getting married in Pittsburgh today.
New Weddings Website Aims for Equality

New Weddings Website Aims for Equality

A local wedding photographer has created a business to connect same-sex couples with LGBTQ-friendly vendors.

Comments


Weekly inspiration for your home from the editors of Pittsburgh Magazine
It’s Back! ‘Restored by the Fords’ Gets Premiere Date

It’s Back! ‘Restored by the Fords’ Gets Premiere Date

The new season of the home improvement show featuring Pittsburgh siblings Leanne and Steve Ford debuts on HGTV in January.

Comments

Edit Module

Edit Module