ENTREPRENEURS, RETAILERS AND REGIONAL BUSINESS OWNERS ARE ENCOURAGED TO APPLY TO THE PITTSBURGH DOWNTOWN PARTNERSHIP’S PROJECT POP-UP PROGRAM TO HELP REVITALIZE VACANT STOREFRONTS IN DOWNTOWN PITTSBURGH. | PHOTO: SHUTTERSTOCK

The Pittsburgh Downtown Partnership is kicking off an initiative to transform vacant storefronts that it says will both empower local entrepreneurs and create a more vibrant Golden Triangle.

The partnership invites entrepreneurs, retailers and regional business owners to apply for Project Pop-Up, a program intended to breathe new life into Downtown, with concepts aimed at elevating the city’s retail landscape. Applications are due by Sept. 4. Spaces may also be shared with another entrepreneur or collaborative concept.

The selected businesses will move into the storefronts for up to 12 months, with the potential for longer-term occupancy.

Project Pop-Up will offer applicants rent-free accommodations in at least four vacant storefronts for the first 6 to 12 months of their lease. Shorter occupancies may also be granted on a case-by-case basis.

With support from the Hillman Foundation and Downtown property owners, the selected businesses may qualify for grants totaling up to $15,000 to cover expenses, such as utilities, setup, maintenance and insurance. The partnership expects they will also benefit from the built-in customer base in the heart of Downtown.

“Project Pop-Up is seeking visionaries who can energize and excite the Downtown community,” a Pittsburgh Downtown Partnership press release reads. “By encouraging new and diverse businesses, the program aims to advance the evolving small business ecosystem in the area.”

Project Pop-Up is designed to drive creative opportunities and support innovative use of Downtown real estate “by fostering local entrepreneurship, enhancing the street-level environment and supporting existing merchants by increasing foot traffic and patronage,” the release reads.

Applicants must submit a business plan that includes a marketing and social media plan.

A review committee will determine a group of finalists from the submissions, which will be chosen based on creativity, uniqueness, relevance, credibility, experience, potential foot traffic impact and current client base/social media following.

Once finalists are chosen, the committee will work with the business owners to match each to a suitable storefront.

Preference will be given to applications from women, people of color, local businesses and those paying a livable wage.

The program will initially be funded for one year, with the possibility of extension pending funds and space availability.

Apply and learn more here.