Here’s Heinz Ketchup’s $4 Million Super Bowl Commercial

Worth it?
PM Staff,

 

This is Heinz’s first Super Bowl commercial in 16 years. Perhaps they’re feeling pressure from the McDonald’s ketchup wars. Solid grandma casting, but a fart joke punchline? That's pretty late '90s. And what’s with the hippie family? Those hotdogs aren’t vegan.

Yay, #branding.


This article appears in the January 2014 issue of The 412.
Categories: The 412