Food via Fooala

A local tech start-up with an idea born "Down Under" is a boon to hungry 'Burghers.



When Carnegie Mellon student David E. Chen was studying abroad in Sydney, Australia, in 2008, he was frustrated by how difficult it was to find restaurant menus online to order meals for pick-up. Several restaurants had websites with menus, but it was time-intensive to go from site to site. "The problem wasn't that there weren't enough restaurant sites," Chen says. "There just wasn't one site that had menus from a lot of restaurants that would also let me order take-out."

An idea was born, and that idea is now realized as yet another Pittsburgh-based tech start-up.

Fooala (a combination of "food" and "koala") is not designed as a Web destination for consumers. Rather, the Fooala team partners with restaurants and websites to work behind the scenes on the site. Visitors can peruse the menu and click to order items for pick-up. One stop, no hunting. Check it out in action at pittsburghmagazine.com/restaurants.

After he returned from Sydney to CMU to continue his studies in information systems and human-computer interaction, Chen sought the help of the university's Project Olympus, which assists students with their entrepreneurial endeavors. Chen and his co-founders, Zachary Cancio and Todd Eichel (students from Duke and CMU, respectively) were then accepted to South Side-based AlphaLab, a program of Innovation Works, one of the most active seed-stage investment groups in the United States. This organization invests in technology companies that, according to the website, have the "greatest likelihood for regional economic impact."

AlphaLab offers a single 20-week program for up to six companies at a time, providing each with office space, funding and the opportunity to work with advisers and fellow entrepreneurs. The range of start-up companies includes those in newer technologies, Web, entertainment and mobile spaces, says Mike Woycheck, an AlphaLab technology analyst.

The entrepreneurs come from a variety backgrounds, Woycheck says, from university students to those who have reached seniority in their careers. "Being together in one space at this early stage of each company's development allows the AlphaLab participants to exchange knowledge, problem solve and feed off the energy and passion they all share," Woycheck says.

The program includes meetings with the AlphaLab team and other advisers who provide guidance on business development. Woycheck says the process is inspiring to watch. "We see individuals with exciting ideas and a dream to make their business happen. They just need the assistance to make it a reality. Watching that evolution is amazing."

Chen says the AlphaLab experience, as well as having the ability to check in with advisers, was "tremendously helpful." As Chen goes on to say, "AlphaLab had the experience and the higher level perspective that, being so close to Fooala, we couldn't have. They helped us make so many connections in Pittsburgh-we don't know what we would have done without them."

With talks beginning with college publications and sites in other locations and smartphone apps in development, the Fooala future looks bright, Chen says. "We had an idea for a service that would be beneficial to all the parties: from the restaurants, to the publication's website to the consumer. It's happening, and it's exciting." 


For more information on Fooala, visit fooala.com.

Edit ModuleShow Tags
Edit Module

Edit ModuleShow Tags

Hot Reads

The Best Bars in Pittsburgh Right Now

The Best Bars in Pittsburgh Right Now

Many Pittsburgh bars have solid beer lists, well-mixed cocktails or a bartender who's handy with a shot and a story. We need more than that. What makes these bars the best?
View Pittsburgh & Its People From The 1850s Through Today

View Pittsburgh & Its People From The 1850s Through Today

#pixburgh: A Photographic Experience features images from the Sen. John Heinz History Center vault, which contains close to 1 million images. The show features a sampling of 400 images from the 1850s through today — including landmarks, fun, folly and floods.
In Concert: What's Next for the Pittsburgh Symphony Orchestra?

In Concert: What's Next for the Pittsburgh Symphony Orchestra?

Melia Tourangeau, CEO and president of the Pittsburgh Symphony Orchestra, looks to lead the ensemble forward after a discordant strike.
Restaurant Review: Umami in Lawrenceville

Restaurant Review: Umami in Lawrenceville

Umami sets the bar for izakaya openings in Pittsburgh. But its owners still have steps to take to keep raising the standard.
Edit ModuleShow Tags

The 412

Oakland Crows: A Big Mess but a Harmless Murder

Oakland Crows: A Big Mess but a Harmless Murder

Trees around the campus of the University of Pittsburgh are filled with nesting crows, and many students are wondering why.
Inside the Ultimate Man vs. Machine Poker Match in Pittsburgh

Inside the Ultimate Man vs. Machine Poker Match in Pittsburgh

Four of the world’s best poker players are playing 120,000 hands of Heads-Up No-Limit Texas Hold’em against Libratus, the poker-playing bot created by Carnegie Mellon University computer scientists.
See How Chess Made Le’Veon Bell a Better Running Back

See How Chess Made Le’Veon Bell a Better Running Back

Watch the video that reveals Bell’s talents that go beyond the football field.
RMU President Named to College Football Playoff Committee

RMU President Named to College Football Playoff Committee

Chris Howard will help decide which four teams will vie each year for college football’s national championship.
Edit ModuleShow Tags
Edit ModuleShow Tags

Hot Reads

The Best Bars in Pittsburgh Right Now

The Best Bars in Pittsburgh Right Now

Many Pittsburgh bars have solid beer lists, well-mixed cocktails or a bartender who's handy with a shot and a story. We need more than that. What makes these bars the best?
View Pittsburgh & Its People From The 1850s Through Today

View Pittsburgh & Its People From The 1850s Through Today

#pixburgh: A Photographic Experience features images from the Sen. John Heinz History Center vault, which contains close to 1 million images. The show features a sampling of 400 images from the 1850s through today — including landmarks, fun, folly and floods.
In Concert: What's Next for the Pittsburgh Symphony Orchestra?

In Concert: What's Next for the Pittsburgh Symphony Orchestra?

Melia Tourangeau, CEO and president of the Pittsburgh Symphony Orchestra, looks to lead the ensemble forward after a discordant strike.
Restaurant Review: Umami in Lawrenceville

Restaurant Review: Umami in Lawrenceville

Umami sets the bar for izakaya openings in Pittsburgh. But its owners still have steps to take to keep raising the standard.
Daytripping: Have Musket, Will Travel

Daytripping: Have Musket, Will Travel

The rest is history at ye olde Colonial Williamsburg, the former capital of Virginia and now a restored revolutionary war-era village.
Talk of the Tahn: The Consequences of Trespassing

Talk of the Tahn: The Consequences of Trespassing

I snuck into a steel mill. Bethlehem, Pa. I’d been bragging about how big Pittsburgh’s industrial ruins were when a woman in a bar told me, “Bethlehem’s are bigger.” Size matters.
Edit Module
Edit Module

Edit ModuleShow Tags

On the Blogs


Oakland Crows: A Big Mess but a Harmless Murder

Oakland Crows: A Big Mess but a Harmless Murder

Trees around the campus of the University of Pittsburgh are filled with nesting crows, and many students are wondering why.

Comments


All the foodie news that's fit to blog
Restaurant Industry Fundraiser to Aid Injured Chef

Restaurant Industry Fundraiser to Aid Injured Chef

Zach Behm was chef de cuisine at Cure in Upper Lawrenceville at the time of a July car wreck.

Comments


Not just good stuff. Great stuff.
The Best 6 Places to Get a Cup of Tea in Pittsburgh

The Best 6 Places to Get a Cup of Tea in Pittsburgh

The quiet rise of Pittsburgh's tea scene gives us a few favorite gems.

Comments


The Trendy New East Liberty Hangout ... Primanti's?

The Trendy New East Liberty Hangout ... Primanti's?

The latest outpost of the popular local chain is housed in the former Verde space in Garfield.

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Tomlin Needs to Be Tomlin Against Brady, Belichick

Tomlin Needs to Be Tomlin Against Brady, Belichick

The Steelers are going to have to attack the game to survive it, to grab it by the throat and choke it to the desired conclusion.

Comments


Style. Design. Goods. Hide your credit card.
Tantalizing Textiles for the Table

Tantalizing Textiles for the Table

Check out the chic decor from Pittsburgh-based artist and designer Janice Nelson.

Comments


The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
Shyamalan's Split is Troubling For the Wrong Reasons

Shyamalan's Split is Troubling For the Wrong Reasons

Reviews of "Split," "20th Century Women" and "The Founder," plus local movie news and notes.

Comments


Everything you need to know about getting married in Pittsburgh today.
Real Pittsburgh Weddings: Why All of the Guests Got a Gift

Real Pittsburgh Weddings: Why All of the Guests Got a Gift

This couple wanted to make sure all of their guests felt as included as possible.

Comments


Weekly inspiration for your home from the editors of Pittsburgh Magazine
Making Moves: Restoration Hardware Coming to North Hills

Making Moves: Restoration Hardware Coming to North Hills

RH Pittsburgh, The Gallery at Ross Park Mall is opening up shop at Ross Park Mall. The new store will replace the luxury brand's prior location in Mt. Lebanon.

Comments


The hottest topics in higher education
Gun Violence Target of Carlow's Social Justice Institutes

Gun Violence Target of Carlow's Social Justice Institutes

The University will conduct research and offer scholarships to victims.

Comments