Food via Fooala

A local tech start-up with an idea born "Down Under" is a boon to hungry 'Burghers.



When Carnegie Mellon student David E. Chen was studying abroad in Sydney, Australia, in 2008, he was frustrated by how difficult it was to find restaurant menus online to order meals for pick-up. Several restaurants had websites with menus, but it was time-intensive to go from site to site. "The problem wasn't that there weren't enough restaurant sites," Chen says. "There just wasn't one site that had menus from a lot of restaurants that would also let me order take-out."

An idea was born, and that idea is now realized as yet another Pittsburgh-based tech start-up.

Fooala (a combination of "food" and "koala") is not designed as a Web destination for consumers. Rather, the Fooala team partners with restaurants and websites to work behind the scenes on the site. Visitors can peruse the menu and click to order items for pick-up. One stop, no hunting. Check it out in action at pittsburghmagazine.com/restaurants.

After he returned from Sydney to CMU to continue his studies in information systems and human-computer interaction, Chen sought the help of the university's Project Olympus, which assists students with their entrepreneurial endeavors. Chen and his co-founders, Zachary Cancio and Todd Eichel (students from Duke and CMU, respectively) were then accepted to South Side-based AlphaLab, a program of Innovation Works, one of the most active seed-stage investment groups in the United States. This organization invests in technology companies that, according to the website, have the "greatest likelihood for regional economic impact."

AlphaLab offers a single 20-week program for up to six companies at a time, providing each with office space, funding and the opportunity to work with advisers and fellow entrepreneurs. The range of start-up companies includes those in newer technologies, Web, entertainment and mobile spaces, says Mike Woycheck, an AlphaLab technology analyst.

The entrepreneurs come from a variety backgrounds, Woycheck says, from university students to those who have reached seniority in their careers. "Being together in one space at this early stage of each company's development allows the AlphaLab participants to exchange knowledge, problem solve and feed off the energy and passion they all share," Woycheck says.

The program includes meetings with the AlphaLab team and other advisers who provide guidance on business development. Woycheck says the process is inspiring to watch. "We see individuals with exciting ideas and a dream to make their business happen. They just need the assistance to make it a reality. Watching that evolution is amazing."

Chen says the AlphaLab experience, as well as having the ability to check in with advisers, was "tremendously helpful." As Chen goes on to say, "AlphaLab had the experience and the higher level perspective that, being so close to Fooala, we couldn't have. They helped us make so many connections in Pittsburgh-we don't know what we would have done without them."

With talks beginning with college publications and sites in other locations and smartphone apps in development, the Fooala future looks bright, Chen says. "We had an idea for a service that would be beneficial to all the parties: from the restaurants, to the publication's website to the consumer. It's happening, and it's exciting." 


For more information on Fooala, visit fooala.com.

Edit Module

Edit ModuleShow Tags

Hot Reads

Pittsburgh's Top 10 Things to Do in March

Pittsburgh's Top 10 Things to Do in March

Your 10 best bets for this month.
Jamie Dixon: Winning His Way

Jamie Dixon: Winning His Way

Peers, players, and regular observers know him to be one of the best coaches — and people — in college basketball.
15 Buzzworthy Pittsburgh Salons

15 Buzzworthy Pittsburgh Salons

From east to west — and north and south — these are the region’s salons and services that make our cut. Having a good hair day doesn’t have to be so difficult after all.
Home of the Year: 2015

Home of the Year: 2015

This year’s selections include a Richland Township house built to appreciate its 160-acre lot and Shadyside garage that was renovated into a stunning, modern dream home.
Edit ModuleShow Tags

The 412

14 Life-Changing Home Products for 2015

14 Life-Changing Home Products for 2015

Home expert Boyce Thompson previews this year's Duquesne Light Pittsburgh Home & Garden Show and speculates on which products will become fully integrated into our homes soon.
How Big a Salary Do You Need to Own a Home In Pittsburgh?

How Big a Salary Do You Need to Own a Home In Pittsburgh?

Pittsburgh tops nationwide list for home affordability.
Why the Browns Could Take a Few Social Media Tips from the Penguins

Why the Browns Could Take a Few Social Media Tips from the Penguins

It seems the 'Burgh's boys of winter are popping up everywhere on the Internet.
Table for 36, Please: Penguins Invade D.C. Restaurant

Table for 36, Please: Penguins Invade D.C. Restaurant

One item on the menu got a lot of attention.
Edit ModuleShow Tags

Hot Reads

Pittsburgh's Top 10 Things to Do in March

Pittsburgh's Top 10 Things to Do in March

Your 10 best bets for this month.
Jamie Dixon: Winning His Way

Jamie Dixon: Winning His Way

Peers, players, and regular observers know him to be one of the best coaches — and people — in college basketball.
15 Buzzworthy Pittsburgh Salons

15 Buzzworthy Pittsburgh Salons

From east to west — and north and south — these are the region’s salons and services that make our cut. Having a good hair day doesn’t have to be so difficult after all.
Home of the Year: 2015

Home of the Year: 2015

This year’s selections include a Richland Township house built to appreciate its 160-acre lot and Shadyside garage that was renovated into a stunning, modern dream home.
Preserving August Wilson's Voice

Preserving August Wilson's Voice

Todd Kreidler, who helped to conceive the Pulitzer-Prize-winning playwright’s final written work, returns to Pittsburgh to direct that play, continuing his mission to keep the master’s words alive.
Review: Tender Bar + Kitchen

Review: Tender Bar + Kitchen

Lawrenceville hot spot Tender, once favored primarily for its libations, now is known as well for its culinary offerings.
Edit ModuleShow Tags Edit Module