Food via Fooala

A local tech start-up with an idea born "Down Under" is a boon to hungry 'Burghers.



When Carnegie Mellon student David E. Chen was studying abroad in Sydney, Australia, in 2008, he was frustrated by how difficult it was to find restaurant menus online to order meals for pick-up. Several restaurants had websites with menus, but it was time-intensive to go from site to site. "The problem wasn't that there weren't enough restaurant sites," Chen says. "There just wasn't one site that had menus from a lot of restaurants that would also let me order take-out."

An idea was born, and that idea is now realized as yet another Pittsburgh-based tech start-up.

Fooala (a combination of "food" and "koala") is not designed as a Web destination for consumers. Rather, the Fooala team partners with restaurants and websites to work behind the scenes on the site. Visitors can peruse the menu and click to order items for pick-up. One stop, no hunting. Check it out in action at pittsburghmagazine.com/restaurants.

After he returned from Sydney to CMU to continue his studies in information systems and human-computer interaction, Chen sought the help of the university's Project Olympus, which assists students with their entrepreneurial endeavors. Chen and his co-founders, Zachary Cancio and Todd Eichel (students from Duke and CMU, respectively) were then accepted to South Side-based AlphaLab, a program of Innovation Works, one of the most active seed-stage investment groups in the United States. This organization invests in technology companies that, according to the website, have the "greatest likelihood for regional economic impact."

AlphaLab offers a single 20-week program for up to six companies at a time, providing each with office space, funding and the opportunity to work with advisers and fellow entrepreneurs. The range of start-up companies includes those in newer technologies, Web, entertainment and mobile spaces, says Mike Woycheck, an AlphaLab technology analyst.

The entrepreneurs come from a variety backgrounds, Woycheck says, from university students to those who have reached seniority in their careers. "Being together in one space at this early stage of each company's development allows the AlphaLab participants to exchange knowledge, problem solve and feed off the energy and passion they all share," Woycheck says.

The program includes meetings with the AlphaLab team and other advisers who provide guidance on business development. Woycheck says the process is inspiring to watch. "We see individuals with exciting ideas and a dream to make their business happen. They just need the assistance to make it a reality. Watching that evolution is amazing."

Chen says the AlphaLab experience, as well as having the ability to check in with advisers, was "tremendously helpful." As Chen goes on to say, "AlphaLab had the experience and the higher level perspective that, being so close to Fooala, we couldn't have. They helped us make so many connections in Pittsburgh-we don't know what we would have done without them."

With talks beginning with college publications and sites in other locations and smartphone apps in development, the Fooala future looks bright, Chen says. "We had an idea for a service that would be beneficial to all the parties: from the restaurants, to the publication's website to the consumer. It's happening, and it's exciting." 


For more information on Fooala, visit fooala.com.

Edit Module

Edit ModuleShow Tags

Hot Reads

Chuck Noll: A Man for All Seasons

Chuck Noll: A Man for All Seasons

Two years after Chuck Noll’s death, University of Pittsburgh Press prepares to publish the first definitive biography of the legendary Pittsburgh Steelers coach. Pittsburgh Magazine is proud to share an interview with author Michael MacCambridge and an exclusive excerpt of “Chuck Noll: His Life’s Work,” scheduled for release in October.
The Changing Face of Campus in Pittsburgh

The Changing Face of Campus in Pittsburgh

Renovation is under way at nearly all of our area colleges and universities. For students heading back to school this fall — and their parents — we offer this crash course on the highlights of these projects and their projected benefits.
Fall Fashion: In the Black

Fall Fashion: In the Black

The little black dress, and shirt, and pants, never go out of style. Add mystery to your wardrobe with these easy-to-accent autumn staples.
Apteka: A Taste of Home

Apteka: A Taste of Home

Kate Lasky and Tomasz Skowronski bring top-notch vegan, eastern European cuisine to Bloomfield.
Edit ModuleShow Tags

The 412

Casting Call: ‘A Long Day But You Will Be Fed Like a King’

Casting Call: ‘A Long Day But You Will Be Fed Like a King’

A new Netflix series filming in the Pittsburgh area is looking for thousands of extras.
Turning on the Tap: You Now Can Buy Beer at Pitt Home Games

Turning on the Tap: You Now Can Buy Beer at Pitt Home Games

It’s the first time beer will be sold stadium-wide at University of Pittsburgh games at Heinz Field.
Southwest Airlines Planning More Flights from Pittsburgh

Southwest Airlines Planning More Flights from Pittsburgh

The Allegheny County Airport Authority has been lobbying for more direct service from Pittsburgh to the West Coast.
Zing Basket Promises Speedy Grocery Delivery to Your Door

Zing Basket Promises Speedy Grocery Delivery to Your Door

The online grocery delivery service opened this week, promising delivery in 45 minutes or less to selected neighborhoods.

Sign Up for the 412 e-Newsletter

 

Our daily e-newsletter is curated by the editors of Pittsburgh Magazine and is designed to give you the very best Pittsburgh has to offer -- delivered directly to your inbox.

Sign me up!
* Email
 First Name
 Last Name
  * = Required Field
 
Edit ModuleShow Tags
Edit ModuleShow Tags

Hot Reads

Chuck Noll: A Man for All Seasons

Chuck Noll: A Man for All Seasons

Two years after Chuck Noll’s death, University of Pittsburgh Press prepares to publish the first definitive biography of the legendary Pittsburgh Steelers coach. Pittsburgh Magazine is proud to share an interview with author Michael MacCambridge and an exclusive excerpt of “Chuck Noll: His Life’s Work,” scheduled for release in October.
The Changing Face of Campus in Pittsburgh

The Changing Face of Campus in Pittsburgh

Renovation is under way at nearly all of our area colleges and universities. For students heading back to school this fall — and their parents — we offer this crash course on the highlights of these projects and their projected benefits.
Fall Fashion: In the Black

Fall Fashion: In the Black

The little black dress, and shirt, and pants, never go out of style. Add mystery to your wardrobe with these easy-to-accent autumn staples.
Apteka: A Taste of Home

Apteka: A Taste of Home

Kate Lasky and Tomasz Skowronski bring top-notch vegan, eastern European cuisine to Bloomfield.
Talk of The Tahn: City of Beer

Talk of The Tahn: City of Beer

There are plans afoot for a international museum of beer to be built and staffed right here in Pittsburgh.
Pitt vs Penn State: Resumption of Hostilities

Pitt vs Penn State: Resumption of Hostilities

After an extended hiatus, the storied rivalry between the Pitt Panthers and Penn State Nittany Lions returns in September to Heinz Field.
Edit Module

Edit Module

Edit ModuleShow Tags

On the Blogs


Casting Call: ‘A Long Day But You Will Be Fed Like a King’

Casting Call: ‘A Long Day But You Will Be Fed Like a King’

A new Netflix series filming in the Pittsburgh area is looking for thousands of extras.

Comments


Pittsburgh, only cooler
PittGirl: How You Should Grade A Squishy Tongue

PittGirl: How You Should Grade A Squishy Tongue

Kennywood Park opens soon and new this season is the return of the famed whale at the entrance of Noah’s Ark. In the name of science, PittGirl paid an early visit to test the squishiness quotient of the whale's all-important tongue.

Comments


All the foodie news that's fit to blog
Where to Go at the Three Day Blow

Where to Go at the Three Day Blow

Our dining critic (and Three Day Blow organizing committee member) has a roundup of some open to the public events.

Comments


Not just good stuff. Great stuff.
The 5 Best Comic Shops in Pittsburgh

The 5 Best Comic Shops in Pittsburgh

These comic book shops offer more than just your casual Batman or Spider-Man choices.

Comments


New Industry Public House Location Up to Par

New Industry Public House Location Up to Par

If you’re in need of a dining option that’s not a national chain while visiting the Robinson area, this is one to keep in mind.

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Le'Veon Bell Talks The Talk But Can’t Walk The Walk

Le'Veon Bell Talks The Talk But Can’t Walk The Walk

The Steelers running back emphasized his latest suspension resulted from missed random drug tests, and not a relapse into the marijuana-induced haze that got him jammed up last season. But if you lack the maturity to grasp the consequences of your actions (or, in this case, inactions), does it really matter?

Comments


Style. Design. Goods. Hide your credit card.
Custom Made: The Surmesur Suit

Custom Made: The Surmesur Suit

Straight out of Canada, the custom menswear store opens its first U.S. location in Pittsburgh.

Comments


Sean Collier's Popcorn for Dinner

The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
'Hands of Stone' Keeps the Boxing Movie Genre Strong

'Hands of Stone' Keeps the Boxing Movie Genre Strong

Reviews of "Hands of Stone" and "Don't Breathe," plus local movie news and notes.

Comments


Everything you need to know about getting married in Pittsburgh today.
Not Your Typical Bachelorette Party, This One Had a Purpose

Not Your Typical Bachelorette Party, This One Had a Purpose

Bride-to-be Jessika Baldwin didn’t want a traditional bachelorette party — so she hosted a day out that benefited women other than herself.

Comments


The latest tips and trends to refresh your home.
Put a Lid On It! The Container Store Coming to Pittsburgh

Put a Lid On It! The Container Store Coming to Pittsburgh

The store famous for carrying storage and organizational products is set to open at the revamped Block Northway in Ross Township.

Comments


The hottest topics in higher education
Two Events Planned for Prospective Waynesburg Students

Two Events Planned for Prospective Waynesburg Students

A fall visitation day and a Saturday information session aim to allow interested students a look into life at the university.

Comments