Food via Fooala

A local tech start-up with an idea born "Down Under" is a boon to hungry 'Burghers.



When Carnegie Mellon student David E. Chen was studying abroad in Sydney, Australia, in 2008, he was frustrated by how difficult it was to find restaurant menus online to order meals for pick-up. Several restaurants had websites with menus, but it was time-intensive to go from site to site. "The problem wasn't that there weren't enough restaurant sites," Chen says. "There just wasn't one site that had menus from a lot of restaurants that would also let me order take-out."

An idea was born, and that idea is now realized as yet another Pittsburgh-based tech start-up.

Fooala (a combination of "food" and "koala") is not designed as a Web destination for consumers. Rather, the Fooala team partners with restaurants and websites to work behind the scenes on the site. Visitors can peruse the menu and click to order items for pick-up. One stop, no hunting. Check it out in action at pittsburghmagazine.com/restaurants.

After he returned from Sydney to CMU to continue his studies in information systems and human-computer interaction, Chen sought the help of the university's Project Olympus, which assists students with their entrepreneurial endeavors. Chen and his co-founders, Zachary Cancio and Todd Eichel (students from Duke and CMU, respectively) were then accepted to South Side-based AlphaLab, a program of Innovation Works, one of the most active seed-stage investment groups in the United States. This organization invests in technology companies that, according to the website, have the "greatest likelihood for regional economic impact."

AlphaLab offers a single 20-week program for up to six companies at a time, providing each with office space, funding and the opportunity to work with advisers and fellow entrepreneurs. The range of start-up companies includes those in newer technologies, Web, entertainment and mobile spaces, says Mike Woycheck, an AlphaLab technology analyst.

The entrepreneurs come from a variety backgrounds, Woycheck says, from university students to those who have reached seniority in their careers. "Being together in one space at this early stage of each company's development allows the AlphaLab participants to exchange knowledge, problem solve and feed off the energy and passion they all share," Woycheck says.

The program includes meetings with the AlphaLab team and other advisers who provide guidance on business development. Woycheck says the process is inspiring to watch. "We see individuals with exciting ideas and a dream to make their business happen. They just need the assistance to make it a reality. Watching that evolution is amazing."

Chen says the AlphaLab experience, as well as having the ability to check in with advisers, was "tremendously helpful." As Chen goes on to say, "AlphaLab had the experience and the higher level perspective that, being so close to Fooala, we couldn't have. They helped us make so many connections in Pittsburgh-we don't know what we would have done without them."

With talks beginning with college publications and sites in other locations and smartphone apps in development, the Fooala future looks bright, Chen says. "We had an idea for a service that would be beneficial to all the parties: from the restaurants, to the publication's website to the consumer. It's happening, and it's exciting." 


For more information on Fooala, visit fooala.com.

Edit ModuleShow Tags
Edit Module

Edit ModuleShow Tags

Hot Reads

A History of Pittsburgh, in 50 Artifacts

A History of Pittsburgh, in 50 Artifacts

For a city only two centuries old, Pittsburgh has amassed a surprising amount of history. To assemble this collection of 50 of the region’s most fascinating historical artifacts, we hunted through museums, archives and private collections. We also looked for things many of us might pass each day without appreciating their significance.
The Origins of Isaly’s: It's Not What You Think

The Origins of Isaly’s: It's Not What You Think

Tracing the story of the chain back to its roots — which, surprisingly, are not in Pittsburgh.
In the Frame: Julie Sokolow Sees the Future

In the Frame: Julie Sokolow Sees the Future

After making films focused on Pittsburgh, Sokolow is rising through the ranks of U.S. women documentarians.
Restaurant Review: Salem's Market & Grill in the Strip District

Restaurant Review: Salem's Market & Grill in the Strip District

Salem’s offers accessible and delicious meals for Pittsburghers of all stripes.
Edit ModuleShow Tags

The 412

Mike Feinberg Company Says Goodbye to Pittsburgh

Mike Feinberg Company Says Goodbye to Pittsburgh

After 60 years of supplying Pittsburgh oddities and party favors, the staff of Feinberg’s in the Strip District says they’ll miss the love the city has shown them.
Friday Night Sleep Out to Raise Money for Homeless

Friday Night Sleep Out to Raise Money for Homeless

If you’re on the hunt for Friday night plans with a purpose, consider sleeping outside to benefit those in Pittsburgh who have to spend every night on the streets.
The Fascinating History of the David McCullough Bridge

The Fascinating History of the David McCullough Bridge

More than 80 years after its demise was erroneously reported, the David McCullough Bridge still stands as an engineering and architectural highlight among the city’s many spans.
Gone Viral: Duquesne Students Score Big With Rat Slapshot

Gone Viral: Duquesne Students Score Big With Rat Slapshot

Their tic-tac-toe passing would impress Mike Sullivan.
Edit ModuleShow Tags
Edit ModuleShow Tags

Hot Reads

A History of Pittsburgh, in 50 Artifacts

A History of Pittsburgh, in 50 Artifacts

For a city only two centuries old, Pittsburgh has amassed a surprising amount of history. To assemble this collection of 50 of the region’s most fascinating historical artifacts, we hunted through museums, archives and private collections. We also looked for things many of us might pass each day without appreciating their significance.
The Origins of Isaly’s: It's Not What You Think

The Origins of Isaly’s: It's Not What You Think

Tracing the story of the chain back to its roots — which, surprisingly, are not in Pittsburgh.
In the Frame: Julie Sokolow Sees the Future

In the Frame: Julie Sokolow Sees the Future

After making films focused on Pittsburgh, Sokolow is rising through the ranks of U.S. women documentarians.
Restaurant Review: Salem's Market & Grill in the Strip District

Restaurant Review: Salem's Market & Grill in the Strip District

Salem’s offers accessible and delicious meals for Pittsburghers of all stripes.
Pittsburgh Penguins Share Tips for Parenting on Ice

Pittsburgh Penguins Share Tips for Parenting on Ice

In a year when youth-hockey participation is expected to increase, Pittsburgh Penguins players weigh in on the role of the hockey parent.
Face the Frost: Go Daytripping on Winter Hikes in Pittsburgh

Face the Frost: Go Daytripping on Winter Hikes in Pittsburgh

There’s a magical, snowy landscape right in your backyard.
Edit Module
Edit Module

Edit ModuleShow Tags

On the Blogs


Mike Feinberg Company Says Goodbye to Pittsburgh

Mike Feinberg Company Says Goodbye to Pittsburgh

After 60 years of supplying Pittsburgh oddities and party favors, the staff of Feinberg’s in the Strip District says they’ll miss the love the city has shown them.

Comments


All the foodie news that's fit to blog
CSA Day Reminds Pittsburghers (and Beyond) To Support Local Farms

CSA Day Reminds Pittsburghers (and Beyond) To Support Local Farms

It's the third year running for the concept, which was created by Simon Huntley of Pittsburgh's Small Farm Central.

Comments


Not just good stuff. Great stuff.
Five Inexpensive But Memorable Date Spots in Pittsburgh

Five Inexpensive But Memorable Date Spots in Pittsburgh

These spots are tailored for couples who are looking for a simple, chill night out on Valentine’s Day (or any other day). If your significant other isn’t the type to be wooed by expensive wines and chocolates, this is the list for you.

Comments


Adventure Bingo Returns at the Ace Hotel

Adventure Bingo Returns at the Ace Hotel

The one-of-a-kind night of bingo, trivia and madcap monologues returns in a new spot.

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Dave Hanson and the Enduring Legacy of Slap Shot

Dave Hanson and the Enduring Legacy of Slap Shot

The Hanson Brothers and other stars of the classic hockey film will return to Johnstown this weekend for a 40th anniversary celebration.

Comments


Style. Design. Goods. Hide your credit card.
Chalk It Up

Chalk It Up

Doodle while you dine, or let your imagination run wild, with chalkboard placemats from Pittsburgh-based Chalk Lots.

Comments


The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
Our Full 2017 Oscar Predictions (Wherein La La Land Wins Everything)

Our Full 2017 Oscar Predictions (Wherein La La Land Wins Everything)

Breaking down what we know and only think we know about the 2017 Academy Awards.

Comments


Everything you need to know about getting married in Pittsburgh today.
Our Favorite Unique Centerpiece (That’s Not Flowers)

Our Favorite Unique Centerpiece (That’s Not Flowers)

This couple’s centerpiece from our Real Pittsburgh Weddings shines brighter than the traditional table bouquet.

Comments


Weekly inspiration for your home from the editors of Pittsburgh Magazine
The Candle Lab Ready To Make Its Debut in Lawrenceville

The Candle Lab Ready To Make Its Debut in Lawrenceville

The Columbus-based store, where you can customize your own candle fragrance, is expected to open in March.

Comments


The hottest topics in higher education
Get a Behind-the-Scenes Look at ‘Fences’

Get a Behind-the-Scenes Look at ‘Fences’

An art director from Warner Bros. Studios will visit La Roche College to talk about the Oscar-nominated film with ties to Pittsburgh.

Comments