Zing Basket Promises Speedy Grocery Delivery to Your Door

The online grocery delivery service opened this week, promising delivery in 45 minutes or less to selected neighborhoods.

photos courtesy of Zing basket


In the time it takes to have a pizza delivered, you could have a week’s worth of groceries arrive at your front door.

The promise of Zing Basket, based in Green Tree, is to bring your groceries to your door in 45 minutes or less.

Melinda Freed tested the service on Tuesday, a day before the company officially launched.

“I ordered deli meat. I ordered Ben & Jerry's ice cream,” Freed, of Mt. Lebanon, told the Pittsburgh Tribune-Review.

She says 38 minutes later, a Zing Basket driver arrived with all of her groceries, including the still-frozen ice cream.

“I was amazed,” she told the Trib.


Customers can go to the Zing Basket website and select from approximately 2,000 items. The order is assembled and delivered. Delivery is free for orders of more than $50, a fee of $3 is charged for orders less than $50. The company stores its inventory in a 9,000-square-foot warehouse in Green Tree.

Varol Ablack, the founder of Vocelli Pizza, started Zing Basket.

“With Zing Basket, you can get out of line by going online,” Ablack said in a statement. “You can find a wide range of national and local brands that our team will thoroughly and thoughtfully pack up for delivery. It’s like going to the store, minus the chore.”

Like This? Get more in your inbox. Sign up for the 412 e-Newsletter

* Email
  * = Required Field

function validDate4279(value) {

if (value == "") { return true; }

var dateSections = value.split('/'); if (dateSections.length != 3) { return false; }

var month = dateSections[0]; if (month && (month.length > 2 || month < 1 || month > 12)) { return false; }

var day = dateSections[1]; if (day && (day.length > 2 || day < 1 || day > 31)) { return false; }

var year = dateSections[2]; if (!year || (year && year.length != 4)) { return false; }

var dateValue = new Date(value); if (month != (dateValue.getMonth()+1) || day != dateValue.getDate() || year != dateValue.getFullYear()) { return false; }

return true; }

Zing Basket believes that limiting its food options will allow it to succeed. Ablak told the Trib that the average grocery store has more than 40,000 products on the shelves. Zing Basket, which offers bakery, deli, organic brands, local produce, gluten-free foods, baby care, pet care, health and beauty items, appliances, electronics and products for home, garden or office, has 2,000 and could expand to 5,000 offerings.

Currently, the company delivers in Downtown, Oakland, Mt. Washington, Greentree, Mt. Lebanon, Robinson Township, Scott Township, Dormont and Crafton.

Ablak says service in Pittsburgh will only be expanded if more warehouses are added. The ultimate goal is to expand the company nationwide via franchises.


Categories: The 412