Stephanie Yocca balances two important roles at Lamar Advertising Co., one of the largest outdoor advertising companies in the world.

As Public Service Ambassador, Yocca works with non-profit organizations of all sizes to help them advertise their mission, amplify awareness, boost fundraising goals and more. “Our city has more than 3,000 worthy organizations, and I’ve had the chance to meet caring individuals, attend captivating events, learn about important programs and services while developing lasting partnerships,” Yocca says. Lamar also uses its Digital Display network to broadcast Amber, FBI, FEMA, Crime Stoppers and other emergency alerts on local, state or national levels.

“Since childhood, I’ve had opportunities to raise money and volunteer for nonprofit organizations,” Yocca says. “That interest followed me all the way through college, so to be able to continue that community work in my career is something very rewarding that few get the chance to do.”

In Yocca’s second role, Digital Media Manager for the Pittsburgh market, she manages inventory, schedules for 300+ clients, creative process and client training for digital boards, the computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. Lamar controls 60 (and growing) digital faces across the region.

Her success has recently earned her a promotion — to Account Executive. “I’m able to work with local and national companies to build Out-of-Home Advertising campaigns that will exceed their business goals and make their brand a household name in Pittsburgh,” she says.

What advice do you have for other women in business? “There is one piece of advice that I practice and have seen work firsthand. Your mind is more powerful than you think, so it’s important to be positive.” Yocca quotes Norman Vincent Peale’s The Power of Positive Thinking: “When you expect the best, you release a magnetic force in your mind which by a law of attraction tends to bring the best to you.”

How would you describe yourself as a businesswoman? “I truly believe that you can never stop learning, so I treat every day as another chance to grow and become better, both personally and professionally.”

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