Tour the Pittsburgh Zoo with Its New Interactive App

The app tracks your real-time location in the zoo, while offering games and information about the animals.


photo by Tess Petak

 

The Pittsburgh Zoo and PPG Aquarium has gone digital.

The zoo recently launched its first app, funded by the R.K. Mellon Foundation, that targets millennials yet also reaches out to a larger demographic. The app includes photo filters (similar to Snapchat), an interactive map that tracks your real-time location in the zoo, trivia questions and other games, information about the animals and more.
 

“The inspiration for the app came from RK Mellon Foundation’s vision to create the zoo of the future,” says Laura Gething, Pittsburgh Zoo and PPG Aquarium Communications Manager. “We wanted to create an offering that would maintain the zoo as an immersive environment while enhancing the connections with the younger, more tech-savvy visitors.”

The zoo worked in tandem with Pittsburgh-based Schell Games to develop the app.

You can even take the zoo home with you through the app’s 360-degree videos and trivia.

“We believe that all these features enhance the visitor’s experience while at the park, offer additional learning opportunities about animals, and expand the ways app users can connect with nature,” says Gething.

Aside from the app, the zoo is doing more to attract visitors of all ages.

For instance, there’s the “Beer Den,” which serves craft beer in the former “Bear Den.”

In September, the zoo will host the “Zoo Brew” in honor of Oktoberfest. By the end of the summer, the Jungle Odyssey exhibit will even feature a zip line.

The new Zoo app is available in the App Store and Google Play.
 

Categories: The 412