This is the Color Everyone Will Be Painting Their Home Next Year
PPG announced Vining Ivy, a traditional yet contemporary blue-green tone, as its 2023 Color of the Year.
It’s official — 2023 is the year to paint the town Vining Ivy.
After 35 PPG color experts pined over current design color trends, the “bluish-greenish-something-in-betweenish” tone was chosen as the brand’s 2023 Color of the Year. Glidden by PPG also chose Vining Ivy as its 2023 Color of the Year, ensuring that consumers will be seeing a lot of the teal hue in the next year.
“Simply put, it’s so nice, we picked it twice,” says Ashley McCollum, Glidden’s lead color expert.
Vining Ivy’s relaxing but bold jewel-toned hue symbolizes the need for design simplicity after spending so much time at home during lockdowns caused by the coronavirus pandemic, McCollum says.
“Consumers are seeking to simplify in this post-COVID era, as the past two years have shed a new light on the importance of serenity and little moments,” she says. “Vining Ivy embodies this vibe perfectly.”
The hue also is symbolic of deep water — captivating yet versatile enough to fit anywhere in the home from kitchen cabinetry to bathroom or bedroom walls, she says.
“It is energizing yet grounding, and it works in literally any space,” McCollum adds. “Its versatility takes the guesswork out of design, leaving consumers with more time to indulge in the things that matter most to them.”
PPG communications partner Britney Sage says in a press release that Vining Ivy is sure to be a popular color next year because of the relaxing mood it evokes.
“Vining Ivy’s jewel-toned hue can be used to set a calming mood in spaces, as its blue communicates feelings of tranquility while the emerald evokes feelings of balance,” she says.
Sage notes that Vining Ivy will also work well for the exterior of a home or business.
“As an exterior, this blue-green hue can punctuate a home’s personality, adding immediate curb appeal when featured as a front door color — the perfect complement to colorful landscaping,” she says.
When bringing Vining Ivy into a home, color experts recommend pairing it with deeper-toned woods and off-white trim. The color can also go glam when accessorized with golden accents
“Even the most modest spaces can benefit from the teal treatment,” McCollum says. “For those short on square footage but big on style, we recommend using this rich hue as a bold contrast to a neutral palette, making a petite room feel plush.”