Purple Reign: PPG Paints Unveils 2017 Color of the Year

Violet Verbena’s grey-purple tones are playful, elegant and calming. Plus, get the history behind some of Pittsburgh's architectural wonders.

Photos courtesy of PPG Paints

Could the fanfare surrounding the passing of the legendary Prince, also known as the Purple One, have something to do with this?

On June 17, PPG Paints unveiled its 2017 Color of the Year. Violet Verbena is a greyed-off, moody purple that can complement a variety of design aesthetics.

“Violet Verbena is at once as nostalgic as it is modern. It’s substantial in a world that can sometimes seem so temporary, [as well as] luxurious in a harsh world that needs pampering, and introspective and private in an invasive world,” says Dee Schlotter, senior color marketing manager at PPG.

Schlotter says a new era of consumer mindsets — which include attitudes that defy convention and blend ideas of gender, relationships, careers, workplaces and living spaces — is part of the reason why PPG Paints brand selected Violet Verbena as its hottest color for 2017.

She notes this shade of violet is being seen in commercial and residential textiles, as well as on the fashion runways. 

“Consumers now embrace the middle ground between masculine and feminine, young and old, and work and leisure,” she says. “Violet Verbena’s blending of grey and violet reflects that middle ground.”

(PPG Paints is available at several Pittsburgh area locations, ppgpaints.com/pittsburgh)


The Best of Downtown

Anyone who ever has been to the city knows that Downtown Pittsburgh is full of architectural wonders. Now, here’s your chance to learn the history behind them.

Every Thursday from 10 a.m. to noon now through Aug. 25, the Pittsburgh History & Landmarks Foundation hosts “Downtown’s Best: Special Places and Spaces.”

The tour includes more than 25 architectural landmarks, spectacular interiors and significant urban spaces. Attendees also will learn how Pittsburgh developed from a military outpost in the 18th Century to the city it is today.

Tickets for the tour cost $20 per person and include a guidebook. Advance paid reservations are required. For more information, contact Mary Lu Denny at marylu@phlf.org or 412/471-5808 ext. 527.


Categories: Nest