Loves Furniture & Mattresses Makes Debut in Pittsburgh
New locations are open in North Fayette and Peters Township.
A newly formed furniture chain is making its debut in Pittsburgh — and the CEO is hoping customers will love it.
Michigan-based Loves Furniture & Mattresses — which picked up 27 stores formerly operating under the Art Van Furniture, Levin Furniture and Wolf Furniture brands out of bankruptcy — held its grand opening at the former Levin Furniture location at The Pointe in Robinson in North Fayette on Sept. 23.
It’s one of multiple storefronts Loves plans to launch across Pennsylvania in the coming months, including a recently opened location at the former Levin Furniture in Peters Township and another opening soon at the original Levin store in Mount Pleasant.
Owned by Dallas private equity firm U.S. Assets, Loves offers home furnishings — including sofas, loveseats, dining furniture and mattresses — at a variety of price points. The retail chain, which formed in 2020, also is opening storefronts in Michigan and Ohio.
“We created Loves because we think everyone deserves to love where they live,” says Loves CEO Matt Damiani in a press release. “ We saw a better way to build a furniture buying experience — one that is personalized and designed to encourage exploration, imagination and discovery of the perfect pieces to help create memories at home that last.”
Mattress brands sold at Loves includes Beautyrest, Tempurpedic, Serta and Stearns & Foster. A Loves Treasures area inside each store will feature affordable accessories that will rotate with the seasons.
The Levin Connection
Although Loves is opening in some former Levin locations, it’s not to be confused with the recently revived Levin Furniture stores.
After retiring in 2017, Levin Furniture owner Robert Levin, whose grandfather founded the company in 1920, sold the family chain to Art Van Furniture, which filed for Chapter 11 bankruptcy protection earlier this year.
In order to keep the stores from closing, Levin came out of retirement and struck a deal to buy back his company. However, the plan fell through when Art Van Furniture, citing the COVID-19 pandemic, closed its stores and terminated all employees in the spring.
By May — in a bid worth $25.7 million, according to the Pittsburgh Tribune-Review — Levin was able to reacquire 17 of the 33 stores he sold out of bankruptcy. Those stores have since reopened across the Pittsburgh and Cleveland markets.
Since opening in Pittsburgh, Loves also has partnered with former Steelers player Jerome Bettis’ The Bus Stops Here Foundation. The retailer donated $5,000 to the nonprofit, which is dedicated to improving overall quality of life for troubled and underprivileged inner-city youth, as well as a portion of sales from its grand opening weekend in Pittsburgh.