CEO Soak is Perfect Successor to Ice Bucket Challenge

What's better than watching a well-coiffed business executive get soaking wet in the middle of Downtown?


 

Over a span of six weeks in 2014, the Ice Bucket Challenge raised more than $100 million and created unprecedented awareness for ALS, a fatal progressive neurodegenerative disease that affects tens of thousands of people around the world and currently has no cure. However, thanks to the Ice Bucket Challenge, considerable progress has been made in research that will lead to new treatments; to continue the challenge's legacy, The ALS Association Western Pennsylvania Chapter created the CEO Soak.
 


 

The inspiration for this event came from Mike Daniels, former Oxford Development Company executive and current board member for The ALS Association Western Pennsylvania Chapter. On one hot afternoon while watching businessmen and women bustle around the PPG Place fountains, Mike mused, “I bet they’d love to run through the fountain like a kid on this hot day.” Mike knew he was on to something with his “grown up” Ice Bucket Challenge.
 


 

The CEO Soak encourages employees to raise funds for The ALS Association Western Pennsylvania Chapter by having a company representative get soaked in front of a crowd in the center of downtown Pittsburgh. To date, this fun and lighthearted event has raised more than $100,000 to support local programs and services provided by the organization. Join us Downtown on June 20, when more than 30 local executives and hundreds of spectators will participate in this year’s ALS Association CEO Soak.

Sponsored content is created and paid for by the marketer.