Brain Food: Pitt MBA Students Give Food Revolution a Social Boost

Teams from Pitt's Katz School of Business created a savvy social media campaign to promote Food Revolution Pittsburgh.

Photo by Dave DiCello

Pitt's Katz School social-media campaign aids Food Revolution Pittsburgh

Social media always helps spread the word about anything from established businesses to new projects. Food Revolution Pittsburgh (FRP) is one of those (relatively) new initiatives benefiting from this method of promotion.

Students from the University of Pittsburgh’s Joseph M. Katz Graduate School of Business helped promote and raise funds for FRP April 8 to 17 via Twitter and Facebook. Sixty-two students from the school’s M.B.A. program split into nine teams to develop social-media marketing campaigns that promoted FRP and its high-school cooking club. Each group created its 10-day campaign using content strategy-based videos and viral strategizing. Campaigns focused on a variety of topics, such as the harm in kids’ unhealthy eating and the benefits of eating healthy instead.

Content was aimed at high-school students, parents, college students and, of course, Pittsburghers. By the time all was said and done, the teams created 23 videos, generating 57,998 YouTube views, 629 Twitter followers and 746 Facebook fans (the latter two accounts have since been deactivated, and followers have been directed to FRP’s social media pages). One team even took it a step further and turned its campaign into a $2,140 fundraiser for the high school cooking club. Great work, everyone!

WVU collaborates with other organizations to offer conservation camp for teens

West Virginia University’s Extension Service facilitates programs for youth, agriculture and natural resources (among other important topics). For years, the Extension has teamed up with local, state and federal agencies to offer the West Virginia State Conservation Camp, which is roughly a week of workshops, assemblies, recreation and various social events taught by natural-resource professionals. Sessions throughout the camp focus cover anything from wildlife, fish and watershed management to conservation law enforcement. Plus activities include archery, rowing, rifle marksmanship and rappelling.

West Virginia teens between 14 and 19 years old can attend. The fee is $185, but participants can also qualify for scholarships or obtain sponsorships. The 2013 camp runs June 11 through 16; the priority registration deadline is set for June 1. Click here or call 304/293-9425 for more information.

Kick off May with added pep and intellect with these select events.

Grove City College
Tonight at 7:30 p.m.; free
GCC’s string-based Trio Nova Mundi will present Beethoven Trio, Opus 1, No. 3, "Café Music" by Paul Schoenfield and “Voces de mi Tierra” by Elisenda Fabregas. Click here for more information.

May 3 at 6 p.m.; free
The GCC Singers present a variety of hits, such as The Beatles’ “Here Comes the Sun” and Sting’s “Fields of Gold.” Watch for the GCC String Quartet, too. Click here for more information.

University of Pittsburgh
Through May 4; free

Pitt and Pittsburgh Filmmakers collaborate for the 15th annual Russian Film Symposium. This year’s theme, “Reimagining Class: Recent Russian Cinema,” will feature flicks including topics related to the Russian middle class. Click here for the lineup.

Categories: Great Minds