We All Scream

The ladies of The Goodie Truck want to be your sugar mommas.



Photos by Sean Conboy

Forget Fudgsicles, Choco Tacos and the monotonous chimes of the Good Humor truck. We’re talking homemade snickerdoodle sandwiches stuffed with strawberry ice cream and the smooth sounds of The Archies’ “Sugar, Sugar” calling everyone in the whole neighborhood to come running.

Thanks to Jajean Morgan and Millie Gregor, owners of The Goodie Truck, some city neighborhoods have something better to scream about this summer.

The roaming sweets shop offers an ever-changing menu of desserts “like Mom used to make,” including chocolate-covered frozen bananas, mini Key lime pies, peanut-butter-loaded brownies and candy apples so red they nearly match the color of the truck itself.

The pair met about five years ago while working at The Chocolate Moose in Squirrel Hill and instantly became friends with a common goal: to start a business. The start-up process was brief, says Gregor, a 25-year-old Point Breeze resident. The duo scoured eBay and purchased an old, rusty mini-school bus from New Jersey for $5,000. Upon its arrival they stripped the paint and bathed the truck in warm 1950s décor, including their hand-painted logo—a busty pin-up ‘gal wearing a toque and serving a platter of chocolate cake.

Jaljean Morgan and  Millie Gregor deliver the sweet taste of 
summer.




 

Gregor and Morgan, a 37-year-old mother from Squirrel Hill, hit the streets in late fall 2008 and remain active at events throughout the year, even in the winter when hot chocolate and warm chocolate-chip cookies are the big sellers. 

The entrepreneurs proudly count on one hand the number of times their truck has broken down, although last December they had to rely on the holiday spirit of their friends and fans after an engine failure. Thankfully, a fundraising party was a success, and The Goodie Truck will roll on this summer—usually through Squirrel Hill, Shadyside and downtown, although the pair makes house calls to businesses and events in other areas upon request.

Gregor and Morgan bake about four times a week and are constantly inventing new creations, like Sweet Inferno Chips, which are spicy tortillas dipped in chocolate. The self-confessed sweet tooths are sweethearts, too. They often give away treats to children who come up to their window without money.

So please, if you hear The Temptations wafting through your neighborhood this summer, make a mad dash into the house for some scratch. Isn’t that half the fun after all?

Find out where the ladies of The Goodie Truck will be next by following them on Twitter at twitter.com/thegoodietruck.

Edit ModuleShow Tags
Edit Module

Edit ModuleShow Tags

Hot Reads

Top 10 Things to Do in Pittsburgh in December

Top 10 Things to Do in Pittsburgh in December

This month's best bets in The 'Burgh.
50+ Things That Will Make You Enjoy Winter in Pittsburgh

50+ Things That Will Make You Enjoy Winter in Pittsburgh

Love it or hate it, winter is upon us. Because some of us may think there's a lot not to like, we bring you 50+ things to eat, drink and do –– and some helpful tips –– that'll keep the blues at bay.
Excellence in Nursing: Meet Our 2016 Honorees

Excellence in Nursing: Meet Our 2016 Honorees

Pittsburgh Magazine presents the honorees from its inaugural Excellence in Nursing awards. Meet our judges' choices and learn what makes them remarkable in their field.
Choreographed Style: Winter Fashion with The Pittsburgh Ballet

Choreographed Style: Winter Fashion with The Pittsburgh Ballet

A regal ruggedness characterizes the season's menswear looks.
Edit ModuleShow Tags

The 412

The Mosaic Stairway: You've Never Seen Steps Like These

The Mosaic Stairway: You've Never Seen Steps Like These

When viewed from the foot of the South Side Slopes of Pittsburgh, the stairs ascending Josephine Street form a massive image that consists of more than 7,500 individual mosaic tiles.
Joe Manganiello Plays the Good Guy for Children’s Hospital

Joe Manganiello Plays the Good Guy for Children’s Hospital

The actor, director and Mt. Lebanon native is joining the board of trustees of the Children’s Hospital of Pittsburgh Foundation.
Pittsburgh Man Sets World Record By Lifting 1 Million Pounds

Pittsburgh Man Sets World Record By Lifting 1 Million Pounds

Matt Scoletti accomplishes the feat in just under nine hours.
Why Thanksgiving Comes Every Day for 3 Pittsburgh-Area Men

Why Thanksgiving Comes Every Day for 3 Pittsburgh-Area Men

They owe their lives to one man who lives on in each of them.
Edit ModuleShow Tags
Edit ModuleShow Tags

Hot Reads

Top 10 Things to Do in Pittsburgh in December

Top 10 Things to Do in Pittsburgh in December

This month's best bets in The 'Burgh.
50+ Things That Will Make You Enjoy Winter in Pittsburgh

50+ Things That Will Make You Enjoy Winter in Pittsburgh

Love it or hate it, winter is upon us. Because some of us may think there's a lot not to like, we bring you 50+ things to eat, drink and do –– and some helpful tips –– that'll keep the blues at bay.
Excellence in Nursing: Meet Our 2016 Honorees

Excellence in Nursing: Meet Our 2016 Honorees

Pittsburgh Magazine presents the honorees from its inaugural Excellence in Nursing awards. Meet our judges' choices and learn what makes them remarkable in their field.
Choreographed Style: Winter Fashion with The Pittsburgh Ballet

Choreographed Style: Winter Fashion with The Pittsburgh Ballet

A regal ruggedness characterizes the season's menswear looks.
Restaurant Review: B52 in Lawrenceville is a Levantine Lifter

Restaurant Review: B52 in Lawrenceville is a Levantine Lifter

Omar Abuhejleh taps deep into his roots at his vegan cafe that's focused on Levantine cuisine.
Why You Can't Beat The Weather in Pittsburgh in The Winter

Why You Can't Beat The Weather in Pittsburgh in The Winter

I’ve traveled a lot of miles, and I still stare in bewilderment at people who tell me they’ve moved to a place because “You can’t beat the weather.”
Edit Module
Edit Module

Edit ModuleShow Tags

On the Blogs


The Mosaic Stairway: You've Never Seen Steps Like These

The Mosaic Stairway: You've Never Seen Steps Like These

When viewed from the foot of the South Side Slopes of Pittsburgh, the stairs ascending Josephine Street form a massive image that consists of more than 7,500 individual mosaic tiles.

Comments


All the foodie news that's fit to blog
The Café Carnegie Now Open in Oakland

The Café Carnegie Now Open in Oakland

Chefs Sonja Finn and Becca Hegarty helm the refurbished restaurant at the Carnegie Museums.

Comments


Not just good stuff. Great stuff.
Best of the Burgh: Pumpkin Patches in the Pittsburgh Area

Best of the Burgh: Pumpkin Patches in the Pittsburgh Area

We’ve compiled the best pumpkin patches for fall family fun.

Comments


Why Wait For Summer? Head to Kennywood's Holiday Lights

Why Wait For Summer? Head to Kennywood's Holiday Lights

The park's winter celebration is great for families and a fine choice for anyone who loves Christmas (and/or funnel cake).

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Big Ten-Champion Nittany Lions More Worthy Than Buckeyes

Big Ten-Champion Nittany Lions More Worthy Than Buckeyes

For some reason Ohio State is ranked No. 2 in the latest playoff rankings and Penn State is No. 7. That has to change if Penn State beats Wisconsin on Saturday night.

Comments


Style. Design. Goods. Hide your credit card.
Locket Full of Joy

Locket Full of Joy

The handcrafted piece opens to hidden treasures.

Comments


The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
Ten Upcoming Flicks Every Oscar-Watcher Should See

Ten Upcoming Flicks Every Oscar-Watcher Should See

PM film critic Sean Collier picks ten forthcoming flicks likely to rake in nominations for the 89th Academy Awards.

Comments


Everything you need to know about getting married in Pittsburgh today.
Thinking Small: Pittsburgh Weddings That Are Intimate Affairs

Thinking Small: Pittsburgh Weddings That Are Intimate Affairs

Bigger isn’t always better, at least when it comes to these couples’ wedding ceremonies.

Comments


The latest tips and trends to refresh your home.
Seasonal Shopping: CMOA Store Holiday House, J.Crew Mercantile Opens Doors

Seasonal Shopping: CMOA Store Holiday House, J.Crew Mercantile Opens Doors

The Carnegie Museum of Art is full of Christmas cheer — and great deals. Plus, get the scoop on The Block Northway’s latest retail offering.

Comments


The hottest topics in higher education
Classic Christmas Tale Gets a Twist at Slippery Rock University

Classic Christmas Tale Gets a Twist at Slippery Rock University

An adapted version of “A Christmas Carol” will be presented during a seven-show run.

Comments