We All Scream

The ladies of The Goodie Truck want to be your sugar mommas.



Photos by Sean Conboy

Forget Fudgsicles, Choco Tacos and the monotonous chimes of the Good Humor truck. We’re talking homemade snickerdoodle sandwiches stuffed with strawberry ice cream and the smooth sounds of The Archies’ “Sugar, Sugar” calling everyone in the whole neighborhood to come running.

Thanks to Jajean Morgan and Millie Gregor, owners of The Goodie Truck, some city neighborhoods have something better to scream about this summer.

The roaming sweets shop offers an ever-changing menu of desserts “like Mom used to make,” including chocolate-covered frozen bananas, mini Key lime pies, peanut-butter-loaded brownies and candy apples so red they nearly match the color of the truck itself.

The pair met about five years ago while working at The Chocolate Moose in Squirrel Hill and instantly became friends with a common goal: to start a business. The start-up process was brief, says Gregor, a 25-year-old Point Breeze resident. The duo scoured eBay and purchased an old, rusty mini-school bus from New Jersey for $5,000. Upon its arrival they stripped the paint and bathed the truck in warm 1950s décor, including their hand-painted logo—a busty pin-up ‘gal wearing a toque and serving a platter of chocolate cake.

Jaljean Morgan and  Millie Gregor deliver the sweet taste of 
summer.




 

Gregor and Morgan, a 37-year-old mother from Squirrel Hill, hit the streets in late fall 2008 and remain active at events throughout the year, even in the winter when hot chocolate and warm chocolate-chip cookies are the big sellers. 

The entrepreneurs proudly count on one hand the number of times their truck has broken down, although last December they had to rely on the holiday spirit of their friends and fans after an engine failure. Thankfully, a fundraising party was a success, and The Goodie Truck will roll on this summer—usually through Squirrel Hill, Shadyside and downtown, although the pair makes house calls to businesses and events in other areas upon request.

Gregor and Morgan bake about four times a week and are constantly inventing new creations, like Sweet Inferno Chips, which are spicy tortillas dipped in chocolate. The self-confessed sweet tooths are sweethearts, too. They often give away treats to children who come up to their window without money.

So please, if you hear The Temptations wafting through your neighborhood this summer, make a mad dash into the house for some scratch. Isn’t that half the fun after all?

Find out where the ladies of The Goodie Truck will be next by following them on Twitter at twitter.com/thegoodietruck.

Hot Reads

Review: Sienna Mercato

Review: Sienna Mercato

Matthew Porco, one of our Chefs of the Year, designs the menus at Sienna Mercato's downtown establishments.
An Open Letter to Local Sports Reporters

An Open Letter to Local Sports Reporters

PittGirl has had enough of the criticism of fanatics and asks the media to stop labeling everyone.
Film Noir Fall Fashion

Film Noir Fall Fashion

Fall into autumn with a fashion landscape awash in black, white and nifty shades of gray.
8 Foodie Day Trips (and a Few Weekends, Too)

8 Foodie Day Trips (and a Few Weekends, Too)

Hoping to take a leaf-peeping road trip? Keep food at the top of your priority list and consult our lineup of eight destinations, most within 150 miles of the city.

The 412

Tomorrow Night Chic Pups Will Take to the New Hazlett for a Fashion Show

Tomorrow Night Chic Pups Will Take to the New Hazlett for a Fashion Show

The Greater Pittsburgh Arts Council will present its ArtDOG kickoff, ‘unleashing’ serious doggie swag and style.
Awesome Hyperlapse Video Takes You Through Pittsburgh at Warp Speed

Awesome Hyperlapse Video Takes You Through Pittsburgh at Warp Speed

Instagram’s new Hyperlapse technology was made for Pittsburgh.
The 10 Most Important Concerts in Pittsburgh History

The 10 Most Important Concerts in Pittsburgh History

We went one on one with legendary promoter Rich Engler to get the scoop on which shows have stood out over time.
8 Photos That Best Capture Summer in Pittsburgh

8 Photos That Best Capture Summer in Pittsburgh

Just because the season's winding down doesn't mean you have to be glum. Savor these images that capture all that you love about the city.

Hot Reads

Review: Sienna Mercato

Review: Sienna Mercato

Matthew Porco, one of our Chefs of the Year, designs the menus at Sienna Mercato's downtown establishments.
An Open Letter to Local Sports Reporters

An Open Letter to Local Sports Reporters

PittGirl has had enough of the criticism of fanatics and asks the media to stop labeling everyone.
Film Noir Fall Fashion

Film Noir Fall Fashion

Fall into autumn with a fashion landscape awash in black, white and nifty shades of gray.
8 Foodie Day Trips (and a Few Weekends, Too)

8 Foodie Day Trips (and a Few Weekends, Too)

Hoping to take a leaf-peeping road trip? Keep food at the top of your priority list and consult our lineup of eight destinations, most within 150 miles of the city.
From Field to Fork

From Field to Fork

We put together this dynamic guide to help you find and engage with the region’s sustainable producers of meat, honey, alcohol, fruits and vegetables.
Review: Café Zinho

Review: Café Zinho

Seasoned chef and entrepreneur Toni Pais continues to impress folks who dine at his longstanding Mediterranean establishment, Café Zinho.