Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags

The House The Terrible Towel Built

An everyday dishtowel turned iconic symbol of fanhood, The Terrible Towel transformed a household item into a household name.

The Terrible Towel turns 35 this year. Through the decades this-the most recognizable sports-fan symbol in the world, noted by the Associated Press-is the rally towel of one of our region's legendary sports teams.

myron cope

Symbolic of the down-and-dirty, rough-and-tumble Steelers, the towel was created by the late Myron Cope, the color commentator for the Pittsburgh Steelers and a local sports journalist.

In 1975, Cope's bosses at WTAE Radio asked him to come up with a clever promotional gimmick for the station that would be embraced by Steelers fans. After considering black masks emblazoned with then-head coach Chuck Noll's motto, "Whatever It Takes," Cope came up with a less expensive idea: a gold rally towel.  Cope spent several weeks promoting the idea on the radio, with little apparent success. He even took a sample towel into the Steelers' locker room for a straw poll.

"I think your idea stinks," said linebacker Jack Ham.  One can imagine Cope reacting to Ham's assessment with his trademark, "Feh!"

Thirty-five years later, the Terrible Towel is a symbol of one of the NFL's proudest franchises. Cope once described its power like this:  "The Towel is a positive force that lifts the Steelers to magnificent heights and poses mysterious difficulties for the Steelers' opponents-only if need be."

Five Terribly Good Things You Should Know About The Terrible Towel

  1. The Towel Touches Down: Making its debut on Dec. 27, 1975, in a Steelers divisional playoff game against the Baltimore Colts, an estimated 30,000 Terrible Towels rallied a victorious 28-10 win.
     
  2. One Size Fits All: A symbol of Pittsburgh, The Terrible Towel represents its city and region around the world-popping up in vacation pictures and appearing with Seth Meyers on NBC's "Saturday Night Live."

  3. (Black &) Gold Star Approach to Helping Others: In an effort to support Breast Cancer Awareness, a pink Terrible Towel with embroidered white letters debuted in October 2009.

  4. The Towel Is Multifunctional: Rally with the Steelers; wipe down your stadium seat, or use as a doily on your kitchen table.

  5. Why Being Terrible Feels So Good: In 1996, Cope handed over the rights to The Terrible Towel to the Allegheny Valley School (AVS), an institution specializing in programs for the developmentally disabled with locations across Pennsylvania- with a corporate center located in Coraopolis. Cope's son Daniel was born with brain damage and has lived most of his life at AVS. Proceeds from The Terrible Towel have raised more than $2.5 million for the school.

Edit ModuleShow Tags
Edit Module

Edit ModuleShow TagsEdit ModuleShow Tags
Edit Module Edit ModuleShow Tags

The Latest

Electric Scooter Rideshare Launching in Pittsburgh

Scoobi will offer an eco-friendly alternative to cars and a speedier alternative to bikes beginning in June

Is Kennywood's Phantom’s Revenge Best Coaster in USA?

The fastest amusement park ride in Pennsylvania is currently in the running for best roller coaster — and it’s gained plenty of speed.

Director and “Mr. McFeely” Discuss “Won't You Be My Neighbor?”

The director of the forthcoming Mr. Rogers documentary sits down with the longtime Mr. McFeely and Pittsburgh Magazine.

Pittsburgh Teen Chess Phenom to Host Her First-Ever Tourney

Chess enthusiast Ashley Lynn Priore hopes to enrich the Steel City’s involvement in one of the most classic and challenging of board games.

Hungry for Something Good, Pittsburgh? Where We're Eating in June

We're obsessed with Greekfreez vegan frozen treats, taking a first look at the new menu at Independent Brewing Company and traveling to The Tavern on the Square. Plus, we talk to Poulet Bleu pastry chef James D. Wroblewski II.

Working in a Steel Mill Turns Fantastical in 'The Glass Lung'

Pittsburgher Anjali Sachdeva’s first book blends the normal with fantasy in nine short stories.

Top 10 Things to Do in Pittsburgh in June

This month's best bets in the ’Burgh.

Pittsburgh Flicks and Nightlife in June

PM Nightlife Editor Sean Collier explores the popularity of Coughlin's Law on Mt. Washington and the future of Jump Cut Theater.

Pittsburgh's Can't Miss Concerts in June

The Pittsburgh music calendar is packed this month. Check out some of our suggestions for the best ways to spend those steamy summer nights.

June: Best of Culture in Pittsburgh

Check out some of the finest stage plays, dance performances and exhibits taking place this month in Pittsburgh.

Undercover: What We're Reading in June

Reviews of Smoketown: The Untold Story of the Other Great Black Renaissance by Mark Whitaker and Abandoned Pittsburgh: Steel and Shadows by Chuck Beard

Perspectives: How Cold Is Too Cold for Spiders to Live?

A former Marine and Pittsburgh firefighter comes face-to-face with his biggest fear.

Urban League of Greater Pittsburgh Faces Centennial Challenges

This year marks a milestone anniversary — and questions regarding the emerging digital economy — for the Urban League of Greater Pittsburgh.

Highmark Stadium Struggles To Accommodate Music Fans

The Station Square venue could be a good place to see a concert. It's not there yet.

CMU Launches America’s First Degree in Artificial Intelligence

Starting this fall, undergraduates at Carnegie Mellon will have the option to earn a degree in one of the world’s fastest growing fields.
Edit Module
Edit ModuleShow Tags


Electric Scooter Rideshare Launching in Pittsburgh

Electric Scooter Rideshare Launching in Pittsburgh

Scoobi will offer an eco-friendly alternative to cars and a speedier alternative to bikes beginning in June

Comments

Is Kennywood's Phantom’s Revenge Best Coaster in USA?

Is Kennywood's Phantom’s Revenge Best Coaster in USA?

The fastest amusement park ride in Pennsylvania is currently in the running for best roller coaster — and it’s gained plenty of speed.

Comments


All the foodie news that's fit to blog
Lorelei Will Open in the Former Livermore/Pines Space

Lorelei Will Open in the Former Livermore/Pines Space

The owners of Independent Brewing Company and Hidden Harbor plan to bring a beer hall and cafe to East Liberty.

Comments

An Inclusive Community Breaks the Ramadan Fast at Salem's Market & Grill

An Inclusive Community Breaks the Ramadan Fast at Salem's Market & Grill

The Strip District restaurant draws a diverse community to its nightly ifṭār buffet.

Comments


Not just good stuff. Great stuff.
Best Places to Introduce Children to the Performing Arts

Best Places to Introduce Children to the Performing Arts

When you see a show at one of these organizations, you may enjoy it as much as the children.

Comments

The 4 Best Sports to Try This Spring in Pittsburgh

The 4 Best Sports to Try This Spring in Pittsburgh

Looking to switch up your physical activity now that it finally feels like spring? We found four sports you can play locally that you may never have considered.

Comments


Highmark Stadium Struggles To Accommodate Music Fans

Highmark Stadium Struggles To Accommodate Music Fans

The Station Square venue could be a good place to see a concert. It's not there yet.

Comments

Take a Tricky Trip To Mars at Escape Room 51

Take a Tricky Trip To Mars at Escape Room 51

The new escape room in Pleasant Hills is a great game for newer players.

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Here We Go? Steelers Have More Than a New England Issue This Time

Here We Go? Steelers Have More Than a New England Issue This Time

At this time last year the Steelers perceived themselves, and rightfully so, as a team that was a mere win over the Patriots away from returning to the Super Bowl. This year, the focus is elsewhere.

Comments

Surprising Pirates Proving to be an Acquired Taste This Season

Surprising Pirates Proving to be an Acquired Taste This Season

For the time being, at least, fans continue to send owner Bob Nutting a message wrapped in apathy.

Comments


The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
The 400-Word Review: Solo: A Star Wars Story

The 400-Word Review: Solo: A Star Wars Story

The Star Wars series experiments with telling an origin story, with mixed results.

Comments

The 400-Word Review: Pope Francis: A Man of His Word

The 400-Word Review: Pope Francis: A Man of His Word

The careful documentary is a valuable document of the pontiff's philosophy. As a film, there are issues.

Comments


Everything you need to know about getting married in Pittsburgh today.
Wine Classes Keep the Pre-Wedding Celebration Classy

Wine Classes Keep the Pre-Wedding Celebration Classy

Palate Partners School of Wine & Spirits offers a chance for brides- and grooms-to-be to explore libations before (or instead of) a night on the town.

Comments

He Recovers from Stroke to Officiate Granddaughter's Wedding

He Recovers from Stroke to Officiate Granddaughter's Wedding

It was always Ashley Watkins’ dream to have her grandfather perform her wedding ceremony — but a serious illness almost got in the way.

Comments


Weekly inspiration for your home from the editors of Pittsburgh Magazine
From Milan to Pittsburgh: These are the Kitchen Concepts of the Future

From Milan to Pittsburgh: These are the Kitchen Concepts of the Future

Local interior designer Lauren Levant traveled to Italy for the influential Salon del Mobile show featuring the latest innovations in the furniture and design industry. With an emphasis on quality over quantity, these are the kitchen concepts she says will be making their way stateside.

Comments

Get Creative: Pittsburgh Podcast Inspires 'Girl Bosses'

Get Creative: Pittsburgh Podcast Inspires 'Girl Bosses'

Thinking about starting a creative business but don't know where to start? From photography to interior design, Gamechangers, the new podcast from local textile designer Savannah Hayes, gives a behind-the-scenes look at the design industry from the female perspective.

Comments