Quantcast

Hines Ward Puts the Smack Down on Goodell's NFL

Steelers' leader points out the hypocrisy of the NFL's bald-faced PR stunt.

On Wednesday, just two days after the NFL commissioner’s office fined Steelers linebacker James Harrison another 25k for existing as a human being, Hines Ward did what he does best: He stuck up for his teammate.

Ward delivered a slam on commissioner Roger Goodell that would make even Harrison wince. Instead of recycling the same old “it’s a man’s game” arguments, Ward went straight at the NFL for its thinly veiled hypocrisy in handling “player safety.”

"If you were so concerned about the safety, why are you adding two more games?" Ward told reporters. "They don't care about the safety of the game.... They’re hypocrites.”

For those at the back of the class who haven’t been paying attention, the NFL and its owners want to expand the regular season to 18 games when the current Collective Bargaining Agreement expires after this season, basically so that they can make more money off of the three advertising pillars of every commercial-binged Sunday: booze, boners and big-ass trucks.

Ward wisely picked up on this contradiction and went for the jugular. As I have pointed out before, the most comprehensive scientific study ever done on the effects of head injuries to football players concluded that it's not the big knockout hits that lead degenerative brain damage, but rather the accumulation of routine hits over time that slowly breaks down brain tissue.

An October 2009 feature article in The New Yorker by Malcolm Gladwell explained the real issue that the NFL is not only failing to address but is actually dismissing with two big, fat hyper-extended middle fingers. Gladwell writes:

"This is a crucial point. Much of the attention in the football world in the past few years has been on concussions—on diagnosing, managing and preventing them—and on figuring out how many concussions a player can have before he should call it quits. But a football player’s real issue isn’t simply with repetitive concussive trauma. It is, as the concussion specialist Robert Cantu argues, with repetitive subconcussive trauma. It’s not just the handful of big hits that matter. It’s lots of little hits, too."

More games = more hits to the head. And more cumulative hits to the head, even ordinary, run-of-he-mill collisions, means more players winding up as damaged as Mike Webster or Andre Waters or Chris Henry.

So the NFL is actually distracting fans from the ugly truth with its pearl-clutching campaign against helmet-to-helmet hits. The league is using James Harrison as a scapegoat to cover up the fact that it wants an NFL future that is more dangerous, not safer, for its players. Goodell will get his 18-game season and his 3,000 extra Cialis commercials per year by riding through the gates of public opinion inside the Trojan horse of a vilified Harrison.

It’s a big bait and switch.

Safety Ryan Clark seems to agree:

"It almost seems like the more flags we throw, the more fines we dish out, we can say we're protecting the game," Clark said, explaining the league’s hypocrisy. "Now, we can have 18 games because look how we're protecting [the players]."

Ward also hinted at the moral ambiguity of the NFL whenever the almighty dollar is involved.

“You talk about you don't want players to drink, but our major endorsements are Coors Light. And all you see is beer commercials,” Ward said. “You don't want us to gamble, but then there are [NFL-endorsed lottery scratch-off games].”

While most of the media headlines will focus on Ward’s thoughts on helmet-to-helmet fines, I found that quote most intriguing. Sometimes it’s hard to tell when the beer commercials end and the real game begins these days. The NFL has morphed into one giant fantasy football league where offense is king and defensive players are handcuffed by an ever-changing mishmash of hall-monitor-style rules and regulations.

Fact is, we do not live in the world of Lambert and Tatum and L.T. anymore.

We live in the world of the NFL Red Zone channel. The world where you dare not land on a man with your full body-weight. The world of Peyton’s videogame offense and Brady’s sheep-skin boots.

I wonder what these distinguished gentlemen would think of Brady's precious UGG boots.

We are forever tumbling in the media spin cycle where the 4-7 Minnesota Vikings steal more headlines than the 8-3 Chicago Bears because the purple and gold have more viable fantasy football options and more soft news subplots than the boring Monsters of the Midway. The Vikings are nourishment for the search engines and talking-head nincompoops that rule the day. The Bears are just a boring, good football team.

Ward is right. The NFL is trying to sell you something. In fact, it always has been.

The problem is that now the league is hawking an outright lie. And a dangerous one.  

According to science, the game is as hazardous as ever, no matter how many invoices Goodell sends to Harrison’s mailbox. Football is inherently violent, even on the quiet two-yards runs that happen while a color commentator yawns his way through a promo for “Two and a Half Men.”

So don’t blame the Steelers if they continue to play the game with ferocity and reckless abandon, checkbooks be damned.

"We're going to keep playing the way we always have been playing," said Ward, who makes his living over the middle of the field while missing an ACL in his left knee. "If they fine us, they fine us. It's football.”

It’s football. For now.

Hot Reads

7 Things You Need to Know About the Pittsburgh Marathon

7 Things You Need to Know About the Pittsburgh Marathon

Before you head for the course, brush up on etiquette for the race.
Best Doctors 2014

Best Doctors 2014

We present to your our list of the 608 leading regional physicians across 77 specialties.
Review: Crested Duck Restaurant

Review: Crested Duck Restaurant

Crested Duck is a prime place to enjoy cured meats, pickled plates and European-inspired bistro dishes, such as chicken roulade.
Crazy in Love, Even at 40

Crazy in Love, Even at 40

As PittGirl approaches her 40th birthday, she rekindles her love for Pittsburgh.

The 412

'No Summer in Pittsburgh is Complete Without ...'

'No Summer in Pittsburgh is Complete Without ...'

We asked a half-dozen notable locals to finish that very sentence.
Nostalgia Overload: Throwback Commercials From Pittsburgh’s Past

Nostalgia Overload: Throwback Commercials From Pittsburgh’s Past

Come for the nostalgia, stay for KDKA’s John Cigna being kidnapped via helicopter.
Iron Worker Relaxes on I-Beam at the Top of PNC Plaza, Takes Bonkers Photo

Iron Worker Relaxes on I-Beam at the Top of PNC Plaza, Takes Bonkers Photo

This man is not to be trifled with, you guys.
Pittsburgh is the 15th-Best City in America for Millennials, According to Millennials

Pittsburgh is the 15th-Best City in America for Millennials, According to Millennials

Half a million college students can’t be wrong.

On the Blogs


Everything That's Awesome About Pittsburgh Today
'No Summer in Pittsburgh is Complete Without ...'

'No Summer in Pittsburgh is Complete Without ...'

We asked a half-dozen notable locals to finish that very sentence.

Comments


Pittsburgh, only cooler
How to Win 1,000 Best Mom Ever Points in 10 Minutes

How to Win 1,000 Best Mom Ever Points in 10 Minutes

You can 3-D print your own custom toys right here in Pittsburgh. Right now. For $10.

Comments


Award-winning sports commentary by Sean Conboy
Steelers Will Declare a 'No-Fly Zone' With First Round Pick

Steelers Will Declare a 'No-Fly Zone' With First Round Pick

Save yourself from countless nonsensical mock drafts. The Steelers are locked in on one player.

Comments


Mango Crepes With Coconut Cream

Mango Crepes With Coconut Cream

The perfect dish for Easter brunch.

Comments


Bar Exam: Blue Dust

Bar Exam: Blue Dust

Even Waterfront skeptics will find it hard to say no to 25-cent pierogi night.

Comments


Style. Design. Goods. Hide your credit card.
Comfort Never Looked So Dapper

Comfort Never Looked So Dapper

Must haves to keep you looking as debonair as Don Draper.

Comments


All the foodie news that's fit to blog
Fukuda Brings Back Lunch, Better Than Before

Fukuda Brings Back Lunch, Better Than Before

New chef Micah Maughan and executive chef TJ are offering the usual bento boxes along with additions including Indian vegetarian curry.

Comments


This week's buzz from the PM editors
Go Back in Time at The Oaks Theater

Go Back in Time at The Oaks Theater

Stop in tonight for a screening of "Dirty Dancing," and cross your fingers that the cinema will show another '80s flick at some point.

Comments


The hottest topics in higher education
Pitt Receives $300,000 NFL Grant for Concussion Research

Pitt Receives $300,000 NFL Grant for Concussion Research

Grant will fund a joint effort by UPMC and Pitt to assess the ability of new brain imaging technology to track concussions and recoveries.

Comments