Should We Let Canada Borrow Mister Rogers?

The tune that welcomed us to "Mister Rogers' Neighborhood" has been exported to Canada for a TV ad. Should we share?


 

We’ve previously discussed how very possessive Pittsburghers can be with our Pittsburgh-y people, places and things.

Primanti Bros. going nationwide? The nerve! The Terrible Towel is ours and we laugh at your Jag Rag, Jacksonville. Don’t even talk to us about your lame wedding cookie table in Seattle, hipster bride.

You don’t use a “parking chair” in Chicago; you’ve merely misplaced your poker table furniture. Your basement toilet is inferior to our rust-stained, bacteria-riddled, “here be dragons” Pittsburgh Potty.

You might make a left against traffic in Detroit, but you don’t do it with the sense of entitlement and badassery-on-wheels that we do here in Pittsburgh.

Sonni Abatta moved to Florida years ago? Still ours.

Now comes word that Target Canada recently purchased the rights from the Fred Rogers Company to use a version of “It’s a Beautiful Day in the Neighborhood” in a commercial, and some Pittsburghers are still trying to catch their breaths — what with all the horrified gasping they’re doing. Too much inhaling, not enough exhaling.

When I first heard the news, the subsequent outrage from ’Burghers, I assumed the commercial must feature a theme that went against everything Mister Rogers stood for … like neighbors breaking into each other’s houses to steal the Target goods they’ve been coveting. Or a Mister Rogers impersonator standing in the snow, drinking a Molson, wearing a Maple Leafs-branded cardigan while two models in Target bikinis and generic Uggs are draped on each of his arms.

Then I’d be gasping with the best of Yinz, eh?

But here’s the commercial:



Now, now. There’s nothing wrong with this commercial, and I’m of the opinion that it is exactly the perfect use for the song, and if licensing it put more money into the pockets of the organization charged with carrying on the legacy of Fred Rogers, that’s not a bad thing.

Would Fred Rogers be livid? We can’t know, but Fred Rogers is gone, and his company is fighting for relevance in a world where public television stations have relegated his old show to occasional appearances on secondary stations. The Fred Rogers Company has stepped into this day and age with Daniel Tiger’s Neighborhood, iPad apps and more. They don’t want his legacy to die for lack of funding or lack of trying, so I’m okay with them taking money from Target for this.

And here’s something else to consider …
 

“We all have only one life to live on earth. And through television, we have the choice of encouraging others to demean this life or to cherish it in creative, imaginative ways.” -- Fred Rogers.


The commercial is adorable and cozy and full of visible love for this cherished life. It’s celebrating neighbors and it’s not shocking or demeaning at all.

In fact, the only shocking thing about the commercial is that it almost makes Canada seem like a cool place to live.  That’s the power of CGI.

What?

The 412

Your Guide to Putting Together a Costume in Less Than 24 Hours

Your Guide to Putting Together a Costume in Less Than 24 Hours

Follow these steps to assemble your best Halloween getup yet.
Could ‘Green Light-Go’ Eliminate the Pittsburgh Left?

Could ‘Green Light-Go’ Eliminate the Pittsburgh Left?

The state-sponsored program looks to add $75 million in traffic-signal upgrades throughout the city.
Google Dedicates Today’s Doodle to Jonas Salk

Google Dedicates Today’s Doodle to Jonas Salk

See a tribute to the late scientist each time you go to look up something today.
TechShop Has Become a Hotbed for Local Businesses

TechShop Has Become a Hotbed for Local Businesses

The availability of key resources and support make this East Liberty shop a great place to launch an innovative independent business.

More from PittGirl:

What's Wrong with Having 'America's Ugliest Accent'?

What's Wrong with Having 'America's Ugliest Accent'?

PittGirl points out why we 'Burghers shouldn't hide the fact that we won Gawker's competition.
The Pirates Lost, and Twitter Went to Hell in a French-Fry Basket

The Pirates Lost, and Twitter Went to Hell in a French-Fry Basket

PittGirl recaps what transpired in the local Twittersphere after last night's Wild Card game.
PittGirl Declares She's Breaking up with the NFL

PittGirl Declares She's Breaking up with the NFL

Given recent developments, our resident fan of Pittsburgh — and football — says enough is enough.
The Steeler Way is a Figment of Our Imagination

The Steeler Way is a Figment of Our Imagination

After another embarrassing incident, PittGirl says it’s time for Steelers fans to face the truth.

On the Blogs


Everything That's Awesome About Pittsburgh Today
Your Guide to Putting Together a Costume in Less Than 24 Hours

Your Guide to Putting Together a Costume in Less Than 24 Hours

Follow these steps to assemble your best Halloween getup yet.

Comments


Not just good stuff. Great stuff.
7 Best Rising Star Bartenders

7 Best Rising Star Bartenders

Get to know the city’s next generation of savvy, ambitious ’tenders.

Comments


Pittsburgh, only cooler
What's Wrong with Having 'America's Ugliest Accent'?

What's Wrong with Having 'America's Ugliest Accent'?

PittGirl points out why we 'Burghers shouldn't hide the fact that we won Gawker's competition.

Comments


Award-winning sports commentary by Sean Conboy
R.I.P. Corporate Penguins, 2009-2014

R.I.P. Corporate Penguins, 2009-2014

Fire Bylsma? Fire Shero? The Penguins' problems run deeper.

Comments


How to Make the Ever-Spicy, Smoky Jackfruit Carnitas

How to Make the Ever-Spicy, Smoky Jackfruit Carnitas

Verde Executive Chef Justin Lewis reveals how to make his spicy best-seller, served at last week’s sold-out “veghacker” dinner.

Comments


Bar Exam: Steel Cactus

Bar Exam: Steel Cactus

Who's up for a Yinzerita? These Shadyside and Carson Street Mexican joints are welcoming and appetizing.

Comments


Style. Design. Goods. Hide your credit card.
Bright Ideas

Bright Ideas

Light up your space in a big way.

Comments


All the foodie news that's fit to blog
Pittsburgh Pierogi Fest Will Take Over Stage AE Tomorrow

Pittsburgh Pierogi Fest Will Take Over Stage AE Tomorrow

The event will offer ample activities and a variety of pierogi-inspired dishes.

Comments


This week's buzz from the PM editors
Time to See Ballet Under the Stars

Time to See Ballet Under the Stars

This weekend, the PBT presents its annual production at Hartwood Acres under the night sky.

Comments