Should We Let Canada Borrow Mister Rogers?

The tune that welcomed us to "Mister Rogers' Neighborhood" has been exported to Canada for a TV ad. Should we share?


 

We’ve previously discussed how very possessive Pittsburghers can be with our Pittsburgh-y people, places and things.

Primanti Bros. going nationwide? The nerve! The Terrible Towel is ours and we laugh at your Jag Rag, Jacksonville. Don’t even talk to us about your lame wedding cookie table in Seattle, hipster bride.

You don’t use a “parking chair” in Chicago; you’ve merely misplaced your poker table furniture. Your basement toilet is inferior to our rust-stained, bacteria-riddled, “here be dragons” Pittsburgh Potty.

You might make a left against traffic in Detroit, but you don’t do it with the sense of entitlement and badassery-on-wheels that we do here in Pittsburgh.

Sonni Abatta moved to Florida years ago? Still ours.

Now comes word that Target Canada recently purchased the rights from the Fred Rogers Company to use a version of “It’s a Beautiful Day in the Neighborhood” in a commercial, and some Pittsburghers are still trying to catch their breaths — what with all the horrified gasping they’re doing. Too much inhaling, not enough exhaling.

When I first heard the news, the subsequent outrage from ’Burghers, I assumed the commercial must feature a theme that went against everything Mister Rogers stood for … like neighbors breaking into each other’s houses to steal the Target goods they’ve been coveting. Or a Mister Rogers impersonator standing in the snow, drinking a Molson, wearing a Maple Leafs-branded cardigan while two models in Target bikinis and generic Uggs are draped on each of his arms.

Then I’d be gasping with the best of Yinz, eh?

But here’s the commercial:



Now, now. There’s nothing wrong with this commercial, and I’m of the opinion that it is exactly the perfect use for the song, and if licensing it put more money into the pockets of the organization charged with carrying on the legacy of Fred Rogers, that’s not a bad thing.

Would Fred Rogers be livid? We can’t know, but Fred Rogers is gone, and his company is fighting for relevance in a world where public television stations have relegated his old show to occasional appearances on secondary stations. The Fred Rogers Company has stepped into this day and age with Daniel Tiger’s Neighborhood, iPad apps and more. They don’t want his legacy to die for lack of funding or lack of trying, so I’m okay with them taking money from Target for this.

And here’s something else to consider …
 

“We all have only one life to live on earth. And through television, we have the choice of encouraging others to demean this life or to cherish it in creative, imaginative ways.” -- Fred Rogers.


The commercial is adorable and cozy and full of visible love for this cherished life. It’s celebrating neighbors and it’s not shocking or demeaning at all.

In fact, the only shocking thing about the commercial is that it almost makes Canada seem like a cool place to live.  That’s the power of CGI.

What?

Edit Module

Edit Module
Edit ModuleShow Tags

More from PittGirl:

PittGirl: How You Should Grade A Squishy Tongue

PittGirl: How You Should Grade A Squishy Tongue

Kennywood Park opens soon and new this season is the return of the famed whale at the entrance of Noah’s Ark. In the name of science, PittGirl paid an early visit to test the squishiness quotient of the whale's all-important tongue.
The 'Burghy Mother's Day Gift Guide 2016

The 'Burghy Mother's Day Gift Guide 2016

Don't start shopping without this list of 10 locally made must-haves for Mom.
Drink It In: The Best Place to Get Drunk on Pittsburgh's History

Drink It In: The Best Place to Get Drunk on Pittsburgh's History

PittGirl shares the fascinating stories behind a chair, china, and a homemade toy.
PittGirl: Yikes! Imagine This Instead of a Fountain at the Point

PittGirl: Yikes! Imagine This Instead of a Fountain at the Point

City leaders considered many options for Pittsburgh's confluence including something that looked like it was designed by the Jetsons, or an absolutely bonkers, batpoop insane idea by the one and only Frank Lloyd Wright.
Edit ModuleShow Tags

The 412

Meet Rescued Animals at Carnegie Museum of Natural History

Meet Rescued Animals at Carnegie Museum of Natural History

The new Live Animal Encounters program introduces museum visitors to rescued wildlife.
Food Truck Park Coming To Millvale

Food Truck Park Coming To Millvale

The venue will feature food truck stalls, beer vendors and entertainment.
New Pennzoil Ad Shows the Dodge Demon Demolishing the Streets of Pittsburgh

New Pennzoil Ad Shows the Dodge Demon Demolishing the Streets of Pittsburgh

Watch champion drifter Rhys Millen turn Pittsburgh's streets into his own private raceway.
The Best Seat in Pittsburgh for the Solar Eclipse

The Best Seat in Pittsburgh for the Solar Eclipse

If you are geeking out about the upcoming celestial event, but unable to travel to an area where the sun will be completely blocked out, the Carnegie Science Center is the right viewing spot for you.
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags

On the Blogs


Meet Rescued Animals at Carnegie Museum of Natural History

Meet Rescued Animals at Carnegie Museum of Natural History

The new Live Animal Encounters program introduces museum visitors to rescued wildlife.

Comments


All the foodie news that's fit to blog
Feast Series Returns to Carnegie Museum of Art in Oakland This September

Feast Series Returns to Carnegie Museum of Art in Oakland This September

The third iteration of the series will feature chef J.J. Johnson, formerly of The Cecil and Minton's Supper Club in Harlem.

Comments


Not just good stuff. Great stuff.
Best Places for Kids on Rainy Days in Pittsburgh

Best Places for Kids on Rainy Days in Pittsburgh

Read on for some under-the-radar ideas on how you and the kids can survive a rainy day this summer.

Comments


Tres Rios Has Potential, But Hasn't Distinguished Itself Just Yet

Tres Rios Has Potential, But Hasn't Distinguished Itself Just Yet

The tacos-and-tequila bar and restaurant on the South Side doesn't do anything wrong, exactly, but has room to grow.

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Who Belongs on a Pittsburgh Steelers Mount Rushmore?

Who Belongs on a Pittsburgh Steelers Mount Rushmore?

As the team prepares the inaugural class of its Hall of Honor, Mike Prisuta selects the four members of the Steelers family most deserving of inclusion.

Comments


Style. Design. Goods. Hide your credit card.
Make a Trendy Transition into Fall Style

Make a Trendy Transition into Fall Style

No. 14 Boutique in Lawrenceville put together this chic outfit for the tricky period when summer cools into autumn.

Comments


The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
A Hitman and His Bodyguard Get Into Trouble (No Need to Overcomplicate Things)

A Hitman and His Bodyguard Get Into Trouble (No Need to Overcomplicate Things)

Reviews of "The Hitman's Bodyguard" and "Wind River," plus local movie news and notes.

Comments


Everything you need to know about getting married in Pittsburgh today.
Delicious Design: Our Cookie Table Contest Winner & Runners-Up

Delicious Design: Our Cookie Table Contest Winner & Runners-Up

These Pittsburgh couples certainly know how to bring the cookie table tradition to life.

Comments


Weekly inspiration for your home from the editors of Pittsburgh Magazine
Produced in Pittsburgh: MONMade Takes Local Crafters National

Produced in Pittsburgh: MONMade Takes Local Crafters National

Close to a half dozen local businesses, among them Savannah Hayes and Stak Ceramics, will make their debut next week at the mega interior design and home goods-focused show in New York City.

Comments


The hottest topics in higher education
Tuition Increases at the University of Pittsburgh

Tuition Increases at the University of Pittsburgh

School trustees voted this week to increase tuition for in-state and out-of-state students.

Comments

Edit Module