Should We Let Canada Borrow Mister Rogers?

The tune that welcomed us to "Mister Rogers' Neighborhood" has been exported to Canada for a TV ad. Should we share?


 

We’ve previously discussed how very possessive Pittsburghers can be with our Pittsburgh-y people, places and things.

Primanti Bros. going nationwide? The nerve! The Terrible Towel is ours and we laugh at your Jag Rag, Jacksonville. Don’t even talk to us about your lame wedding cookie table in Seattle, hipster bride.

You don’t use a “parking chair” in Chicago; you’ve merely misplaced your poker table furniture. Your basement toilet is inferior to our rust-stained, bacteria-riddled, “here be dragons” Pittsburgh Potty.

You might make a left against traffic in Detroit, but you don’t do it with the sense of entitlement and badassery-on-wheels that we do here in Pittsburgh.

Sonni Abatta moved to Florida years ago? Still ours.

Now comes word that Target Canada recently purchased the rights from the Fred Rogers Company to use a version of “It’s a Beautiful Day in the Neighborhood” in a commercial, and some Pittsburghers are still trying to catch their breaths — what with all the horrified gasping they’re doing. Too much inhaling, not enough exhaling.

When I first heard the news, the subsequent outrage from ’Burghers, I assumed the commercial must feature a theme that went against everything Mister Rogers stood for … like neighbors breaking into each other’s houses to steal the Target goods they’ve been coveting. Or a Mister Rogers impersonator standing in the snow, drinking a Molson, wearing a Maple Leafs-branded cardigan while two models in Target bikinis and generic Uggs are draped on each of his arms.

Then I’d be gasping with the best of Yinz, eh?

But here’s the commercial:



Now, now. There’s nothing wrong with this commercial, and I’m of the opinion that it is exactly the perfect use for the song, and if licensing it put more money into the pockets of the organization charged with carrying on the legacy of Fred Rogers, that’s not a bad thing.

Would Fred Rogers be livid? We can’t know, but Fred Rogers is gone, and his company is fighting for relevance in a world where public television stations have relegated his old show to occasional appearances on secondary stations. The Fred Rogers Company has stepped into this day and age with Daniel Tiger’s Neighborhood, iPad apps and more. They don’t want his legacy to die for lack of funding or lack of trying, so I’m okay with them taking money from Target for this.

And here’s something else to consider …
 

“We all have only one life to live on earth. And through television, we have the choice of encouraging others to demean this life or to cherish it in creative, imaginative ways.” -- Fred Rogers.


The commercial is adorable and cozy and full of visible love for this cherished life. It’s celebrating neighbors and it’s not shocking or demeaning at all.

In fact, the only shocking thing about the commercial is that it almost makes Canada seem like a cool place to live.  That’s the power of CGI.

What?

Edit Module

Edit ModuleShow Tags

More from PittGirl:

PittGirl: How You Should Grade A Squishy Tongue

PittGirl: How You Should Grade A Squishy Tongue

Kennywood Park opens soon and new this season is the return of the famed whale at the entrance of Noah’s Ark. In the name of science, PittGirl paid an early visit to test the squishiness quotient of the whale's all-important tongue.
The 'Burghy Mother's Day Gift Guide 2016

The 'Burghy Mother's Day Gift Guide 2016

Don't start shopping without this list of 10 locally made must-haves for Mom.
Drink It In: The Best Place to Get Drunk on Pittsburgh's History

Drink It In: The Best Place to Get Drunk on Pittsburgh's History

PittGirl shares the fascinating stories behind a chair, china, and a homemade toy.
PittGirl: Yikes! Imagine This Instead of a Fountain at the Point

PittGirl: Yikes! Imagine This Instead of a Fountain at the Point

City leaders considered many options for Pittsburgh's confluence including something that looked like it was designed by the Jetsons, or an absolutely bonkers, batpoop insane idea by the one and only Frank Lloyd Wright.
Edit ModuleShow Tags

The 412

Inside the Ultimate Man vs. Machine Poker Match in Pittsburgh

Inside the Ultimate Man vs. Machine Poker Match in Pittsburgh

Four of the world’s best poker players are playing 120,000 hands of Heads-Up No-Limit Texas Hold’em against Libratus, the poker-playing bot created by Carnegie Mellon University computer scientists.
See How Chess Made Le’Veon Bell a Better Running Back

See How Chess Made Le’Veon Bell a Better Running Back

Watch the video that reveals Bell’s talents that go beyond the football field.
RMU President Named to College Football Playoff Committee

RMU President Named to College Football Playoff Committee

Chris Howard will help decide which four teams will vie each year for college football’s national championship.
Watch: Preview of Fascinating Rachel Carson Documentary

Watch: Preview of Fascinating Rachel Carson Documentary

Carson, a native of Springdale, is credited with launching the modern environmental movement. She is the subject of a new “American Experience” documentary airing Jan. 24 on PBS.
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags

On the Blogs


Inside the Ultimate Man vs. Machine Poker Match in Pittsburgh

Inside the Ultimate Man vs. Machine Poker Match in Pittsburgh

Four of the world’s best poker players are playing 120,000 hands of Heads-Up No-Limit Texas Hold’em against Libratus, the poker-playing bot created by Carnegie Mellon University computer scientists.

Comments


All the foodie news that's fit to blog
Restaurant Industry Fundraiser to Aid Injured Chef

Restaurant Industry Fundraiser to Aid Injured Chef

Zach Behm was chef de cuisine at Cure in Upper Lawrenceville at the time of a July car wreck.

Comments


Not just good stuff. Great stuff.
The Best 6 Places to Get a Cup of Tea in Pittsburgh

The Best 6 Places to Get a Cup of Tea in Pittsburgh

The quiet rise of Pittsburgh's tea scene gives us a few favorite gems.

Comments


The Trendy New East Liberty Hangout ... Primanti's?

The Trendy New East Liberty Hangout ... Primanti's?

The latest outpost of the popular local chain is housed in the former Verde space in Garfield.

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Tomlin Needs to Be Tomlin Against Brady, Belichick

Tomlin Needs to Be Tomlin Against Brady, Belichick

The Steelers are going to have to attack the game to survive it, to grab it by the throat and choke it to the desired conclusion.

Comments


Style. Design. Goods. Hide your credit card.
Tantalizing Textiles for the Table

Tantalizing Textiles for the Table

Check out the chic decor from Pittsburgh-based artist and designer Janice Nelson.

Comments


The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
Shyamalan's Split is Troubling For the Wrong Reasons

Shyamalan's Split is Troubling For the Wrong Reasons

Reviews of "Split," "20th Century Women" and "The Founder," plus local movie news and notes.

Comments


Everything you need to know about getting married in Pittsburgh today.
Real Pittsburgh Weddings: Why All of the Guests Got a Gift

Real Pittsburgh Weddings: Why All of the Guests Got a Gift

This couple wanted to make sure all of their guests felt as included as possible.

Comments


Weekly inspiration for your home from the editors of Pittsburgh Magazine
Urban Fit Co. Opening Flagship Shop in Sewickley

Urban Fit Co. Opening Flagship Shop in Sewickley

The locally owned active wear boutique is slated to open in March. Plus, get all the details on Pittsburgh’s new luxury residential real estate firm, Piatt Sotheby’s International Realty.

Comments


The hottest topics in higher education
Gun Violence Target of Carlow's Social Justice Institutes

Gun Violence Target of Carlow's Social Justice Institutes

The University will conduct research and offer scholarships to victims.

Comments

Edit Module