Edit ModuleShow Tags
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags

Who Are Pittsburgh's Young Philanthropists?

Nonprofit organizations are finding that Next-Gen donors crave opportunities to give of their time and talents as well as their dollars. Meet 12 young givers who are doing just that in Pittsburgh.



(page 1 of 4)

Maybe it’s a bad rap. Maybe headline writers are taking too many liberties by calling them the “Me, Me, Me Generation.” Maybe the next generation of Pittsburgh philanthropists is giving, in its own way.

In Pittsburgh and elsewhere, nonprofit organizations and foundations are discovering that traditional vehicles of fundraising once key to their survival — mailings, face-to-face solicitations, exclusive formal events — have fallen out of favor with Next-Gen targets of those appeals. Tried-and-true techniques that once convinced Baby Boomers and their parents to open their wallets no longer are sure things to evoke a similar response from their Millennial (roughly, those born between the early 1980s and early 2000s) and Gen Z, or post-Millennial (born in the late 1990s/early 2000s) offspring. 

So how do charitable groups today convince new generations to put their money behind the causes or programs they support?

“Older generations were raised on the belief that philanthropy was simply part of being a good citizen,” says David Swisher, president of Animal Friends in Ohio Township. “That concept is not quite as ingrained as it once was. Finding an active way for [young donors] to participate is key to beginning to grow and cultivate a relationship.”

The problem has been studied and documented by numerous notable think tanks, among them the New York-based Foundation Center. In its 2013 Millennial Impact Report, it wrote: “The top takeaway: Millennials first support causes they are passionate about (rather than institutions), so it’s up to organizations to inspire them and show them that their support can make a tangible difference on the wider issue. The question for nonprofits becomes then: How can we fully invest in this generation, immerse them in the cause, and maximize the impact of their interest, time, and giving?”

​Millennials give in order to make an impact, and they prefer to share information about causes rather than organizations, the Foundation Center report adds. They rely on peer influence, and they prefer to connect and give through social media, mobile platforms and social networks or events, according to the report.
 

Locally, those findings are echoed in a study released earlier this year by Campos Inc., the Downtown-based research and strategy firm. It, too, suggests that Millennials aren’t likely to whip out their checkbooks in wild abandon or measure the value of charitable giving with regard to exclusive access to events and member discounts. A large number of young donors, however, are very willing to tap into philanthropic spirit when they strongly believe in a cause, researchers conclude in “Membership Reboot,” a Campos 2016 Consumer Behavior Trends report.

“Millennials are a very important cohort that is already in play, with an increasing percentage of them now in their 30s and their median household income surpassing $70,000. They are optimistic and cause-oriented,” while members of Generation Z are more cautious and pragmatic, says Alice Greene, Campos vice president, secondary research.
They supplement their financial donations with those of time and talent, whether by serving at a soup kitchen or teaching illiterate adults to read. They place more value on memorable experiences than they do on things, and they want to serve and participate in order to feel enriched and that they have shared holistically.

Young givers celebrate the ideals of belonging, inclusiveness and making an impact, unlike those in previous generations who favored the notion of membership having its privileges — think exclusive, invitation-only parties or members-only discounts.

In part, those qualities inspired Signature Financial Planning president Scott Tobe to create the SteelTree Fund. It embodies a “Shark Tank” format to support next-generation innovators with an eye on strengthening continuity in the Jewish community.

If you want to see younger donors line up to get involved, you must change the game so they are able to participate actively and assume decision-making capabilities — and you’ll turn them off with rubber-stamped committee decisions, bureaucracy and pay-to-play events, Tobe says.

“They will only become part of an institution if they feel they can have a direct impact,” he adds.

And maintaining that engagement and charitable commitment requires continual effort and finesse, particularly in persistent evaluation of the ways in which organizations reach young audiences. Active social media accounts are crucial, says Charlie LaVallee, CEO of Variety - The Children’s Charity — although he adds one caveat. “We need to also focus on other community-based events to reach this population that allows them to have fun and learn about our cause,” he says.

When an organization does that successfully, it will tap into a hands-on, passionate group motivated by a strong sense of duty for public service and a deep desire to establish a connection with a cause. From that group, we introduce a dozen young professionals and students who embody an outstanding spirit of local giving.
 

Edit ModuleShow Tags
Edit Module

Edit Module Edit ModuleShow TagsEdit ModuleShow Tags
Edit Module Edit ModuleShow Tags

The Latest

Pitt Attaches Old-School Signature to Narduzzi’s Championship Prediction

Thanks to wide receivers recognized for their blocking ability and an offensive line endearingly referred to as “knuckleheads“ –– the Panthers are one win away from making their head coach's bold pre-season prediction a reality.

Pittsburgh Restaurant News: Reduced Hours and a Chef Change

Two Oakland restaurants now have shorter hours and a chef moves from Downtown to Lawrenceville.

What Unites Us In the Wake of the Tree of Life Tragedy

We asked local faith leaders for their response to the massacre at Tree of Life synagogue in Squirrel Hill –– and how we can come together and more forward as a community.

Pittsburgh Restaurant Review: Molinaro Ristorante

Ron Molinaro's Downtown restaurant offers high-end Italian dishes made with top-notch ingredients, but is it worth the price premium?

Excellence in Nursing: Meet Our 2018 Honorees

Pittsburgh Magazine highlights the unsung heroes of the health care field: our Excellence in Nursing honorees, chosen by our panel of distinguished judges in the field.

Nursing Shortage in Pittsburgh Calls for Creative Solutions

RetuRN to Practice entices retired nurses back Into the field.

Fine Art Meets High Fashion at the Carnegie International

With the Carnegie International as the backdrop, we feature work by local fashion designer Elaine Healey, who has been morphing from luxury womenswear to a more “non-binary” style.

The 400-Word Review: Fantastic Beasts: The Crimes of Grindelwald

While Harry Potter diehards will find more than enough sustenance in the sequel, non-devotees may have a rough time following the action.

Pittsburgh's Tomorrow – What We Need in the Future

As the year comes to a close, we look forward to what Pittsburgh can be –– and what we'd like to see change –– in the coming years.

How to Shop Like a Pro for Thanksgiving in Pittsburgh

Our guide to produce, pastries, libations and more will help your table brim with tasty treats from Pittsburgh-area businesses.

Drink Like the French on Beaujolais Nouveau Day

Why and where to celebrate on Thursday, which marks the annual release of the young wine.

‘X’ Marks the Spot for This Wedding Scavenger Hunt

She thought she was going on a simple scavenger hunt. She never dreamed it would end with a wedding.

Pittsburgh Just Dodged the Amazon Bullet

We should be relieved that the tech giant opted not to move in.

It's Official: Amazon HQ2 is Not Coming to Pittsburgh

Instead of one city, the giant retailer is splitting its second headquarters between northern Virginia and New York City.

Schoolhouse Electric Brings Hip Lighting, Coffee, to Pittsburgh

The Portland, Ore-based lighting and furnishings store, which shares space with a high-end coffeehouse from the team behind The Vandal restaurant, is located in East Liberty's Detective Building.
Edit Module
Edit ModuleShow Tags


Pittsburgh Just Dodged the Amazon Bullet

Pittsburgh Just Dodged the Amazon Bullet

We should be relieved that the tech giant opted not to move in.

Comments

It's Official: Amazon HQ2 is Not Coming to Pittsburgh

It's Official: Amazon HQ2 is Not Coming to Pittsburgh

Instead of one city, the giant retailer is splitting its second headquarters between northern Virginia and New York City.

Comments


All the foodie news that's fit to blog
Pittsburgh Restaurant News: Reduced Hours and a Chef Change

Pittsburgh Restaurant News: Reduced Hours and a Chef Change

Two Oakland restaurants now have shorter hours and a chef moves from Downtown to Lawrenceville.

Comments

How to Shop Like a Pro for Thanksgiving in Pittsburgh

How to Shop Like a Pro for Thanksgiving in Pittsburgh

Our guide to produce, pastries, libations and more will help your table brim with tasty treats from Pittsburgh-area businesses.

Comments


Not just good stuff. Great stuff.
Fitness: Five Great Trails to Run in the Fall in Pittsburgh

Fitness: Five Great Trails to Run in the Fall in Pittsburgh

Don’t resign yourself to the gym treadmills just yet – fall is one of the best times of the year to get outside and pound the pavement, surrounded by falling leaves and the possibility of grabbing a hot latte on the way home.

Comments

Love Sourdough? Find the Best There Is at These Five Bake Shops

Love Sourdough? Find the Best There Is at These Five Bake Shops

We dove into the local artisan bread scene to find the best places that bake naturally leavened bread in Pittsburgh.

Comments


Five Essential November Events in Pittsburgh

Five Essential November Events in Pittsburgh

Avian art, altruistic alt-rock and more November nights.

Comments

Ten Prohibited Pittsburgh Halloween Costumes

Ten Prohibited Pittsburgh Halloween Costumes

Locally-inspired Halloween costumes that you should, under absolutely no circumstances, attempt to wear.

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Pitt Attaches Old-School Signature to Narduzzi’s Championship Prediction

Pitt Attaches Old-School Signature to Narduzzi’s Championship Prediction

Thanks to wide receivers recognized for their blocking ability and an offensive line endearingly referred to as “knuckleheads“ –– the Panthers are one win away from making their head coach's bold pre-season prediction a reality.

Comments

Steelers Have Changed the Narrative in Dramatic Fashion

Steelers Have Changed the Narrative in Dramatic Fashion

A defense that was groping to accomplish the simplest of tasks has started to dominate. The offense has stopped getting in its own way and started exploding scoreboards.

Comments


The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
The 400-Word Review: Fantastic Beasts: The Crimes of Grindelwald

The 400-Word Review: Fantastic Beasts: The Crimes of Grindelwald

While Harry Potter diehards will find more than enough sustenance in the sequel, non-devotees may have a rough time following the action.

Comments

The 400-Word Review: The Ballad of Buster Scruggs

The 400-Word Review: The Ballad of Buster Scruggs

The Coen Brothers' western anthology is less than the sum of its parts, but it boasts some great tales.

Comments


Everything you need to know about getting married in Pittsburgh today.
‘X’ Marks the Spot for This Wedding Scavenger Hunt

‘X’ Marks the Spot for This Wedding Scavenger Hunt

She thought she was going on a simple scavenger hunt. She never dreamed it would end with a wedding.

Comments

A Tale of Two Weddings

A Tale of Two Weddings

In a theatrical performance set to stun audiences for years to come, this Pittsburgh couple took on two weddings — one featuring a mayor, a movie trailer and a secret marriage.

Comments


Weekly inspiration for your home from the editors of Pittsburgh Magazine
Schoolhouse Electric Brings Hip Lighting, Coffee, to Pittsburgh

Schoolhouse Electric Brings Hip Lighting, Coffee, to Pittsburgh

The Portland, Ore-based lighting and furnishings store, which shares space with a high-end coffeehouse from the team behind The Vandal restaurant, is located in East Liberty's Detective Building.

Comments

Own a Piece of the Allegheny County Courthouse With New Gift Line

Own a Piece of the Allegheny County Courthouse With New Gift Line

Wendell August Forge is turning the century-old terracotta roof tiles into a line of collectible itms that include wall hangings and beer flight carriers.

Comments