Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags

Makeup Makers: More Beauty Brands are Coming out of Pittsburgh

A pair of local businesses are breaking into the health and beauty business with innovation and tenacity.




photos courtesy subtl beauty and calithea

 

With $15 billion in retail sales in 2017 — up $2 billion from 2016, according to global market research and consulting firm Kline Group’s Cosmetics & Toiletries USA study — it’s little wonder that the independent beauty industry is attracting local entrepreneurs. 

Rachel Reid, of Mount Washington, started work on Subtl Beauty in 2017. The brand launched in September 2018 with a line of makeup in small, circular pans designed to twist together so customers can build a stack of preferred products. The company’s offerings include a shine-controlling powder, a lip/cheek pigment, concealer, bronzer and highlighter; each product comes in a range of shades.

“I’m definitely not a formula expert, so I partnered with a formulation company and their lab in San Diego,” says Reid, the company’s founder and CEO and a Duquesne University alum.

“I was working with their expert to make sure that the formulas were honestly something that I would use — that was good for my skin and actually worked.”

Another burgeoning local skincare brand, Calithea Skin-care, was started by George Kazas and his 15-year-old daughter, Elena.
 


 

The brand focuses on the benefits of olive oil for the skin, something Elena, a student at Beaver Area High School, learned from her Greek-immigrant grandmother. The high school sophomore and her father started working on Calithea when she was just 13.

“The actual skincare knowledge came from Elena. My background was always in business and branding,” Kazas — who was a founding partner of the gourmet coffee startup Hometown Coffee Company — says. “We were able to find a great manufacturing partner in Greece; they gave Elena a lot of info on what she was looking for from a product standpoint.” All of their products are manufactured in Greece.

“Some people just don’t understand how invested I really am into this,” Elena says. “I was at every meeting. I had a say in everything. I remember my first meeting [at] 13; I remember it was a little intimidating. I remember thinking that most of my friends were at, like, the football game, not a business meeting.”

Kazas was always confident in his entrepreneur daughter, however. At that first meeting, he told her, “You’re sitting at the grown-up table now.”

Calithea products can be found at two Giant Eagle Market District locations (Settlers Ridge and Waterworks) and online at calitheagoddess.com. Subtl Beauty’s stackable products are available at subtlbeauty.com.  

Edit ModuleShow Tags
Edit Module

Edit Module Edit ModuleShow TagsEdit ModuleShow Tags
Edit Module Edit ModuleShow Tags

The Latest

For Three Days, Sesame Street Will be in Pittsburgh

Kids can join Big Bird, Elmo and more Muppets as Sesame Workshop plans three days of events during a stop in Pittsburgh in June.

Penguins’ Lament: ‘To an Extent We Beat Ourselves’

The answer to a self-inflicted postseason sweep must begin with getting the players and their coach back on the same page regarding what’s required for survival in the playoffs.

Picklesburgh to Double in Size for Its Fifth Year

Nation’s top speciality food festival to spill out onto Ft. Duquesne Boulevard.

A Look at The Latest Restaurant Openings in Pittsburgh

Pittsburgh says hello to Alta Via, Leo. A Public House, a new Milk Shake Factory location and more.

Is Your Pittsburgh Street on This Year's Road Repaving List?

The City of Pittsburgh has announced its street paving plan for 2019. You’re one click away from finding out if your street or route to work is on the list.

Downtown Pittsburgh Remains a Classic Rock Haven

PM intern Amanda Myers recounts the radio-rock adventures that life as a Downtown student has made possible.

The 400-Word Review: Master Z: Ip Man Legacy

The latest chapter in the Hong Kong martial-arts franchise gets a Pittsburgh release.

The 400-Word Review: The Curse of La Llorona

The latest chapter in the Conjuring franchise concerns a sinister spirit from folklore.

Details Shine in Metallic Hip-Hop Wedding

A graffiti-decorated cake, a sequined jacket for the groom and a violinist playing hip-hop covers wowed guests at this Strip District wedding.

New Restaurants Coming to Smallman Galley and Federal Galley

Look for New Mexican cuisine, customizable chicken and more as half of the Pittsburgh Galley Group concepts change in the next few months.

Design Goes to the Dogs with BARKitecture

Featuring innovative indoor animal shelters designed by local architects and artists going up for auction, the event at PerLora raises money for Animal Friends.

The 400-Word Review: Hellboy

The cult comic character gets a reboot in this R-rated action flick.

5 Best Spots to Hang Out with Your Dog

For those who can’t stand the idea of leaving their dogs home alone on a beautiful day, these dog-friendly stores, restaurants and bars in the Pittsburgh area welcome humans and canines alike.

The 400-Word Review: The Silence

Netflix's new horror film has a plot unfortunately similar to a giant hit. Can it succeed in spite of that bit of bad luck?

Popular Fried Chicken and Beer Hall Landing in Pittsburgh

The Cincinnati-based restaurant has signed a lease for a 6,000-square-foot space Downtown.
Edit Module
Edit ModuleShow Tags


For Three Days, Sesame Street Will be in Pittsburgh

For Three Days, Sesame Street Will be in Pittsburgh

Kids can join Big Bird, Elmo and more Muppets as Sesame Workshop plans three days of events during a stop in Pittsburgh in June.

Comments

Picklesburgh to Double in Size for Its Fifth Year

Picklesburgh to Double in Size for Its Fifth Year

Nation’s top speciality food festival to spill out onto Ft. Duquesne Boulevard.

Comments


All the foodie news that's fit to blog
A Look at The Latest Restaurant Openings in Pittsburgh

A Look at The Latest Restaurant Openings in Pittsburgh

Pittsburgh says hello to Alta Via, Leo. A Public House, a new Milk Shake Factory location and more.

Comments

New Restaurants Coming to Smallman Galley and Federal Galley

New Restaurants Coming to Smallman Galley and Federal Galley

Look for New Mexican cuisine, customizable chicken and more as half of the Pittsburgh Galley Group concepts change in the next few months.

Comments


Not just good stuff. Great stuff.
5 Best Spots to Hang Out with Your Dog

5 Best Spots to Hang Out with Your Dog

For those who can’t stand the idea of leaving their dogs home alone on a beautiful day, these dog-friendly stores, restaurants and bars in the Pittsburgh area welcome humans and canines alike.

Comments

5 Races You (Yes, You) Can Run This Year

5 Races You (Yes, You) Can Run This Year

Even novice runners can work their way up to these fun and (mildly) challenging races.

Comments


Downtown Pittsburgh Remains a Classic Rock Haven

Downtown Pittsburgh Remains a Classic Rock Haven

PM intern Amanda Myers recounts the radio-rock adventures that life as a Downtown student has made possible.

Comments

Take Your Video-Game Habit Into the Real World at Rogue Laser Grounds

Take Your Video-Game Habit Into the Real World at Rogue Laser Grounds

The pop-up laser tag arena takes the mechanics of online video games into a undeniably cool setting.

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Penguins’ Lament: ‘To an Extent We Beat Ourselves’

Penguins’ Lament: ‘To an Extent We Beat Ourselves’

The answer to a self-inflicted postseason sweep must begin with getting the players and their coach back on the same page regarding what’s required for survival in the playoffs.

Comments

Pens Don't Need to Overwhelm Islanders, Just Outlast Them

Pens Don't Need to Overwhelm Islanders, Just Outlast Them

Patience, persistence and taking what the game gives is critical in Round One.

Comments


The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
The 400-Word Review: Master Z: Ip Man Legacy

The 400-Word Review: Master Z: Ip Man Legacy

The latest chapter in the Hong Kong martial-arts franchise gets a Pittsburgh release.

Comments

The 400-Word Review: The Curse of La Llorona

The 400-Word Review: The Curse of La Llorona

The latest chapter in the Conjuring franchise concerns a sinister spirit from folklore.

Comments


Everything you need to know about getting married in Pittsburgh today.
Details Shine in Metallic Hip-Hop Wedding

Details Shine in Metallic Hip-Hop Wedding

A graffiti-decorated cake, a sequined jacket for the groom and a violinist playing hip-hop covers wowed guests at this Strip District wedding.

Comments

Matching Bridesmaids’ Dresses May Be a Thing of the Past

Matching Bridesmaids’ Dresses May Be a Thing of the Past

Brides choosing one (or several) different colors, but leaving the design up to the bridesmaids, help attendants feel comfortable within their own budget.

Comments


Weekly inspiration for your home from the editors of Pittsburgh Magazine
Design Goes to the Dogs with BARKitecture

Design Goes to the Dogs with BARKitecture

Featuring innovative indoor animal shelters designed by local architects and artists going up for auction, the event at PerLora raises money for Animal Friends.

Comments

Room2Grow Reveals Your Baby's Gender — With a Nursery

Room2Grow Reveals Your Baby's Gender — With a Nursery

After designing a room around their child’s gender reveal, Chris and Stacy Galiyas are shopping around a reality show where they do the same for other expectant parents.

Comments