Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags

CEO Soak is Perfect Successor to Ice Bucket Challenge

What's better than watching a well-coiffed business executive get soaking wet in the middle of Downtown?


Over a span of six weeks in 2014, the Ice Bucket Challenge raised more than $100 million and created unprecedented awareness for ALS, a fatal progressive neurodegenerative disease that affects tens of thousands of people around the world and currently has no cure. However, thanks to the Ice Bucket Challenge, considerable progress has been made in research that will lead to new treatments; to continue the challenge's legacy, The ALS Association Western Pennsylvania Chapter created the CEO Soak.


The inspiration for this event came from Mike Daniels, former Oxford Development Company executive and current board member for The ALS Association Western Pennsylvania Chapter. On one hot afternoon while watching businessmen and women bustle around the PPG Place fountains, Mike mused, “I bet they’d love to run through the fountain like a kid on this hot day.” Mike knew he was on to something with his “grown up” Ice Bucket Challenge.


The CEO Soak encourages employees to raise funds for The ALS Association Western Pennsylvania Chapter by having a company representative get soaked in front of a crowd in the center of downtown Pittsburgh. To date, this fun and lighthearted event has raised more than $100,000 to support local programs and services provided by the organization. Join us Downtown on June 20, when more than 30 local executives and hundreds of spectators will participate in this year’s ALS Association CEO Soak.

Sponsored content is created and paid for by the marketer.

Edit ModuleShow Tags
Edit Module

Edit Module Edit ModuleShow TagsEdit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags Edit Module
Edit ModuleShow Tags

The Latest

Cheers to These Couples’ Signature Cocktails

Signature cocktails can spice up the menu and add a simple, yet special touch to any wedding.

From The City To The Suburbs: 6 Upcoming Pittsburgh Home Tours

Tickets are available now for these diverse home tours featuring everything from the urban streets of Lawrenceville and the historic North Side to the charming village of Sewickley.

August 2019: Best of Culture in Pittsburgh

Check out some of the finest plays, dance performances and exhibits taking place this month in Pittsburgh.

What We're Reading in August

Two recent and very different books share in the conviction that writers must take a good look at the world around them and report what they have witnessed.

Open Doors on Liberty Avenue

True T Pittsburgh’s new Bloomfield home creates much-needed, and hard-earned, space for Pittsburgh’s LGBTQ+ Community.

Social Media Reacted to the 'A Beautiful Day in the Neighborhood' Trailer With...Tears

The film isn't scheduled for release until Thanksgiving, but Pittsburgh has already shed a few tears for the Tom Hanks-led project.

Picklesburgh: Why It’s an Even Bigger Dill This Year

Your guide to all things Picklesburgh as the fifth annual festival starts Friday.

Watch: Just Released Trailer for Fred Rogers Movie Starring Tom Hanks

“A Beautiful Day in the Neighborhood” is based on the unexpected (and true) friendship between Rogers and award-winning journalist Tom Junod, portrayed by Matthew Rhys.

The 400-Word Review: The Lion King

Despite a great voice cast, the new version of "The Lion King" was a bad idea from the start.

Why These 6 Days in 1969 Were So Important to Pittsburgh

Pittsburgh Magazine is celebrating its 50th anniversary this year, but we're not the only ones. We take a look at six notable events from 1969.

Women in Power: The Pros Changing Allegheny County

Allegheny County breaks the old boys’ club by placing women in key positions.

Growing Together: Farmers and Chefs Elevate Pittsburgh Dining

These seven farmer/chef pairings are leading the charge toward more vital vegetable dishes.

Afraid to Go to the Dentist? Consider the Sedation Solution

For some patients, dental work wouldn’t be possible if they were fully alert.

Restaurant Review: Spirits & Tales at the Oaklander Hotel

Executive chef Jessica Lewis’ strong voice is undermined by inconsistencies throughout the restaurant.

Perspectives: A Big Life

A former newspaper reporter's assignment leads to a lifelong friendship with a man who battled a food addiction.