Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags

Who Are Pittsburgh's Young Philanthropists?

Nonprofit organizations are finding that Next-Gen donors crave opportunities to give of their time and talents as well as their dollars. Meet 12 young givers who are doing just that in Pittsburgh.



(page 1 of 4)

Maybe it’s a bad rap. Maybe headline writers are taking too many liberties by calling them the “Me, Me, Me Generation.” Maybe the next generation of Pittsburgh philanthropists is giving, in its own way.

In Pittsburgh and elsewhere, nonprofit organizations and foundations are discovering that traditional vehicles of fundraising once key to their survival — mailings, face-to-face solicitations, exclusive formal events — have fallen out of favor with Next-Gen targets of those appeals. Tried-and-true techniques that once convinced Baby Boomers and their parents to open their wallets no longer are sure things to evoke a similar response from their Millennial (roughly, those born between the early 1980s and early 2000s) and Gen Z, or post-Millennial (born in the late 1990s/early 2000s) offspring. 

So how do charitable groups today convince new generations to put their money behind the causes or programs they support?

“Older generations were raised on the belief that philanthropy was simply part of being a good citizen,” says David Swisher, president of Animal Friends in Ohio Township. “That concept is not quite as ingrained as it once was. Finding an active way for [young donors] to participate is key to beginning to grow and cultivate a relationship.”

The problem has been studied and documented by numerous notable think tanks, among them the New York-based Foundation Center. In its 2013 Millennial Impact Report, it wrote: “The top takeaway: Millennials first support causes they are passionate about (rather than institutions), so it’s up to organizations to inspire them and show them that their support can make a tangible difference on the wider issue. The question for nonprofits becomes then: How can we fully invest in this generation, immerse them in the cause, and maximize the impact of their interest, time, and giving?”

​Millennials give in order to make an impact, and they prefer to share information about causes rather than organizations, the Foundation Center report adds. They rely on peer influence, and they prefer to connect and give through social media, mobile platforms and social networks or events, according to the report.
 

Locally, those findings are echoed in a study released earlier this year by Campos Inc., the Downtown-based research and strategy firm. It, too, suggests that Millennials aren’t likely to whip out their checkbooks in wild abandon or measure the value of charitable giving with regard to exclusive access to events and member discounts. A large number of young donors, however, are very willing to tap into philanthropic spirit when they strongly believe in a cause, researchers conclude in “Membership Reboot,” a Campos 2016 Consumer Behavior Trends report.

“Millennials are a very important cohort that is already in play, with an increasing percentage of them now in their 30s and their median household income surpassing $70,000. They are optimistic and cause-oriented,” while members of Generation Z are more cautious and pragmatic, says Alice Greene, Campos vice president, secondary research.
They supplement their financial donations with those of time and talent, whether by serving at a soup kitchen or teaching illiterate adults to read. They place more value on memorable experiences than they do on things, and they want to serve and participate in order to feel enriched and that they have shared holistically.

Young givers celebrate the ideals of belonging, inclusiveness and making an impact, unlike those in previous generations who favored the notion of membership having its privileges — think exclusive, invitation-only parties or members-only discounts.

In part, those qualities inspired Signature Financial Planning president Scott Tobe to create the SteelTree Fund. It embodies a “Shark Tank” format to support next-generation innovators with an eye on strengthening continuity in the Jewish community.

If you want to see younger donors line up to get involved, you must change the game so they are able to participate actively and assume decision-making capabilities — and you’ll turn them off with rubber-stamped committee decisions, bureaucracy and pay-to-play events, Tobe says.

“They will only become part of an institution if they feel they can have a direct impact,” he adds.

And maintaining that engagement and charitable commitment requires continual effort and finesse, particularly in persistent evaluation of the ways in which organizations reach young audiences. Active social media accounts are crucial, says Charlie LaVallee, CEO of Variety - The Children’s Charity — although he adds one caveat. “We need to also focus on other community-based events to reach this population that allows them to have fun and learn about our cause,” he says.

When an organization does that successfully, it will tap into a hands-on, passionate group motivated by a strong sense of duty for public service and a deep desire to establish a connection with a cause. From that group, we introduce a dozen young professionals and students who embody an outstanding spirit of local giving.
 

Edit ModuleShow Tags
Edit Module

Edit ModuleShow TagsEdit ModuleShow Tags
Edit Module Edit ModuleShow Tags

Ton Pottery Back in Business

The ceramics teaching studio has moved from Lawrenceville to a bigger space in Millvale.

Making His Mark in Pittsburgh Restaurants

Mark F. Flaherty, one of the nation’s most prominent liquor lawyers, is passionate about Pittsburgh restaurants.

The Mister Rogers Documentary Has Debuted at Sundance

“Won’t You Be My Neighbor?” takes viewers beyond the cardigan collection and into “the heart of a creative genius.”

The Original Score from “Jaws” on Vinyl? Yeah, We Got That

Vinyl Remains in Dormont is not interested in offering an endless variety of records, but what you will discover are rarities, classics and hard-to-find curiosities.

Pittsburgh MultiStories: Pittsburgh's Oldest Surviving Skyscraper

The 15-story Park Building and the 14-story Carnegie building went up in the the late 1800s just a block away from each other Downtown. Today, only the Park Building still stands.

Fitness You'll be Feeling in the Morning

IM=X Pilates and Fitness combines exercise science and tradition for a full-body workout.

Music, Love & Crystals Make Up New Bridal Accessory Line by Local Designer

A local business owner has launched a new collection of bridal accessories featuring her own personal touch.

The Battle of The Hollywood

Dormont's historic Hollywood Theater faces an uncertain future after news of a potential sale prompted an immediate public furor.

Three Rivers Champion: Cecile Springer

A self-proclaimed “loudmouth,” Springer says her favorite part of volunteering is meeting other people and persuading them to do what she wants them to do.

Phantom Thread Is, Somehow, Both Unpleasant and Lovely

Reviews of "Phantom Thread," "Call Me By Your Name," "Den of Thieves" and new animated releases, plus local movie news and notes.

Nominate the Best! Pittsburgh Magazine's 2018 Readers' Poll

What is Pittsburgh's best breakfast joint? Dive bar? Yoga studio? Local singer? Meteorologist? It's time to nominate your local favorites in multiple categories.

Amazon Includes Pittsburgh in its Top-20 List for HQ2

The list of 20 was narrowed from 238 proposals Amazon received in October. So which other cities made the cut?

Restaurant Review: or, The Whale

The Downtown restaurant is a captivating, if costly, catch.

Celebrating 5 Pittsburghers Who Built Careers Behind the Bar

Pittsburgh is a city that celebrates its neighborhood bars. In some of those spots, second- and third-generation regulars are pulling up their stools to be served by someone who started pouring drinks decades ago.

Second Chances: Crossroads in the Kitchen

People working to overcome substance abuse problems and ex-offenders discover a welcoming environment in restaurant kitchens.
Edit Module
Edit ModuleShow Tags


The Mister Rogers Documentary Has Debuted at Sundance

The Mister Rogers Documentary Has Debuted at Sundance

“Won’t You Be My Neighbor?” takes viewers beyond the cardigan collection and into “the heart of a creative genius.”

Comments

Amazon Includes Pittsburgh in its Top-20 List for HQ2

Amazon Includes Pittsburgh in its Top-20 List for HQ2

The list of 20 was narrowed from 238 proposals Amazon received in October. So which other cities made the cut?

Comments


All the foodie news that's fit to blog
Miss Pusadee's Garden? We Have Some Good News.

Miss Pusadee's Garden? We Have Some Good News.

The Tongdee family now operates Burgh Thai in Verona.

Comments

Bitter End’s Chicken Dinner Fundraiser

Bitter End’s Chicken Dinner Fundraiser

Chefs Becca Hegarty and Rick Easton to cook comfort food to help Hegarty’s mother.

Comments


Not just good stuff. Great stuff.
Nominate the Best! Pittsburgh Magazine's 2018 Readers' Poll

Nominate the Best! Pittsburgh Magazine's 2018 Readers' Poll

What is Pittsburgh's best breakfast joint? Dive bar? Yoga studio? Local singer? Meteorologist? It's time to nominate your local favorites in multiple categories.

Comments

Best of the ‘Burgh Gift Guide for 2017

Best of the ‘Burgh Gift Guide for 2017

Here are some of our favorite ‘Burgh-inspired gifts for him, her, kids, foodies and more.

Comments


The Battle of The Hollywood

The Battle of The Hollywood

Dormont's historic Hollywood Theater faces an uncertain future after news of a potential sale prompted an immediate public furor.

Comments

Tequila Cowboy: Fine For Some, Apparently a Bad Idea for Others

Tequila Cowboy: Fine For Some, Apparently a Bad Idea for Others

The bar, which hosted a bizarre incident involving a top Steelers coach, is fine enough for the post-collegiate set.

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Steelers' No. 1 Problem Makes Others Pale in Comparison

Steelers' No. 1 Problem Makes Others Pale in Comparison

Until they solve it, the Steelers are more of a Fantasy League team than they are a Super Bowl team.

Comments

Steelers Must Avoid ‘Captain Ahab’ Approach to the Jaguars

Steelers Must Avoid ‘Captain Ahab’ Approach to the Jaguars

The Patriots are to the Steelers what Moby Dick was to Captain Ahab and that kind of obsession can backfire.

Comments


The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
Phantom Thread Is, Somehow, Both Unpleasant and Lovely

Phantom Thread Is, Somehow, Both Unpleasant and Lovely

Reviews of "Phantom Thread," "Call Me By Your Name," "Den of Thieves" and new animated releases, plus local movie news and notes.

Comments

The Post is Quite Good, I, Tonya is Even Better

The Post is Quite Good, I, Tonya is Even Better

Reviews of "The Post," "I, Tonya" and "The Commuter," plus local movie news and notes.

Comments


Everything you need to know about getting married in Pittsburgh today.
Music, Love & Crystals Make Up New Bridal Accessory Line by Local Designer

Music, Love & Crystals Make Up New Bridal Accessory Line by Local Designer

A local business owner has launched a new collection of bridal accessories featuring her own personal touch.

Comments

How to Make a Mt. Washington Wedding Proposal Even Better

How to Make a Mt. Washington Wedding Proposal Even Better

A lot of grooms-to-be propose on Mt. Washington. Not many decorate beforehand.

Comments


Weekly inspiration for your home from the editors of Pittsburgh Magazine
Ton Pottery Back in Business

Ton Pottery Back in Business

The ceramics teaching studio has moved from Lawrenceville to a bigger space in Millvale.

Comments

Former Art Institute Housing to Be Converted into Condos

Former Art Institute Housing to Be Converted into Condos

Downtown is booming as plans develop for yet another new apartment building.

Comments