Home Style: Traditional Trends
Need a remodel or just some home tips? Award-winning designer Valerie Tatalovich will put her decades of experience to work for you.
Photos by John Altdorfer
Valerie McGreevy Tatalovich began her career as a designer in the 1970s after graduating from West Virginia University and taking her first job in the interior design studio at the former Kaufmann’s department store downtown. She also taught interior design at the Community College of Beaver County and in 1988 opened a design studio in her Center Township home.
In 2004, she opened Valerie M. Interiors in Palm Beach, Fla., where she and her husband keep a second home. The shop took off as a retail store that also offered interior design services, which she continued to provide in Pittsburgh as well.
“The business really started to flourish [in Florida],” she says, joking she “earned her doctorate” there working among some of the city’s finest mansions. She won the 2010 Design Excellence Award from the American Society of Interior Designers South Florida chapter for the historic renovation of Seagull Cottage in Palm Beach.
Two years ago, Tatalovich relocated her retail and design shop to a storefront in Sewickley, where she works with residential and commercial customers. Most of her clients are local, but she says she’s done work for some “as far as St. Martin.”
She says she tries to focus on timeless designs rather than “flash-in-the-pan” ideas that can be costly.
“I try to find trends that are able to stand the test of time,” she says.
Tips from Valerie Tatalovich
➊ Accessorize: Tatalovich says she’s using more handcrafted pieces from upstart companies owned and operated by women in third-world countries. Accessories such as this lampshade from Peru are becoming very popular at design markets and with individual customers, she says.
➋ Bright Color: Strip away frills and combine a neutral foundation — the walls can be a basic gray — with pops of vivid hues in furniture, draperies and color-block pillows.
➌ Ceiling Flair: A geometric pattern on the ceiling can spice up a neutral wall. Add bright color and jeweled hardware for the “wow” factor. “Sometimes the most overlooked element in interior design is that of the ceiling,” says Tatalovich.
Valerie M. Interiors, 519 Broad St., Sewickley; 412/534-4072, valerieminteriors.com