Music Video Stars

From headquarters in a Strip District studio, a local directorial team created and filmed the music video for Owl City's smash hit song "Fireflies."



Steve Hoover (left) and Danny Yourd, of the Strip District's Endeavor Media, produced the music video for Owl City's his song "Fireflies."

Photo by Cory Morton

You’ve probably heard Owl City’s infectious debut song, “Fireflies,” hundreds of times by now. You may have even seen the music video, which features a toy piano and other retro toys that come to life on VH1 or MTV. But did you know that the creative forces behind the music video are locals Steve Hoover and Danny Yourd, both 26?

Yourd, who now lives in Brighton Heights, grew up in Moon, while Hoover, also a North Side resident, is from Ebensburg. The two met and started making videos while studying at the Art Institute of Pittsburgh, where zero-dollar budgets and a few cameras laid the groundwork for their own company, Endeavor Media, which has made highly acclaimed videos for record companies such as Universal Republic, Island Def Jam and Warner Bros. Records.

Five years and about 50 music videos later, the duo approached Owl City’s record label, pitched the idea for the video and took on the “Fireflies” project. The video was shot at Mogul Mind Studios in the Strip District, one of the many local studios and scenes Endeavor has drawn upon to stage videos.

Beyond the perks of leaving work with toys such as Robbie the Robot and Speak & Spell, Yourd and Hoover have been able to travel to such cities as Paris, Nashville and Los Angeles to shoot artists that include Erin McCarley, Anberlin and Toby Mac.

Hoover and Yourd also work on other production and commercial work, and edited a feature called The Chief, the monologue play based on the life of Pittsburgh Steelers founder Art Rooney. For this growing multimedia team, it’s sure to be all lights, camera and action from here up. Info: iendeavormedia.com.

Edit ModuleShow Tags
Edit Module

Edit ModuleShow Tags

Hot Reads

Top 10 Things to Do in Pittsburgh in April

Top 10 Things to Do in Pittsburgh in April

This month's best bets in the ’Burgh.
Take a Hike: 10 of the Best Trails in the Pittsburgh Area

Take a Hike: 10 of the Best Trails in the Pittsburgh Area

Lace up your sneakers or hiking boots and head outdoors for 10 great walks for spring.
412 Food Rescue: Revolutionary Repurposing

412 Food Rescue: Revolutionary Repurposing

Local nonprofit organization 412 Food Rescue is taking food that otherwise would be tossed aside and connecting it with those in need through-of-the-moment technology.
Spring Fashion: The Height of White

Spring Fashion: The Height of White

Fashion is white haute this spring with the best looks from local stores.
Edit ModuleShow Tags

The 412

Watch: Jameson Taillon's Remarkable Recovery

Watch: Jameson Taillon's Remarkable Recovery

Sports media company Whistle Sports documented Pirates pitcher Jameson Taillon's recovery workout regime.
Celebrating 75 Years: Connecting History with Community

Celebrating 75 Years: Connecting History with Community

The Heinz History Center’s World War II traveling exhibit focuses on western Pennsylvania’s ties to history.
Pittsburgh Parks Conservancy's Meg Cheever To Step Down

Pittsburgh Parks Conservancy's Meg Cheever To Step Down

The nonprofit's founding President and CEO will leave her position early next year.
Pittsburgh Pens' Spouse is ‘Hockey Wife’ On and Off Camera

Pittsburgh Pens' Spouse is ‘Hockey Wife’ On and Off Camera

After a Stanley Cup-winning season for the Pittsburgh Penguins, one player’s wife is working on her own claim to fame.
Edit ModuleShow Tags
Edit ModuleShow Tags

Hot Reads

Top 10 Things to Do in Pittsburgh in April

Top 10 Things to Do in Pittsburgh in April

This month's best bets in the ’Burgh.
Take a Hike: 10 of the Best Trails in the Pittsburgh Area

Take a Hike: 10 of the Best Trails in the Pittsburgh Area

Lace up your sneakers or hiking boots and head outdoors for 10 great walks for spring.
412 Food Rescue: Revolutionary Repurposing

412 Food Rescue: Revolutionary Repurposing

Local nonprofit organization 412 Food Rescue is taking food that otherwise would be tossed aside and connecting it with those in need through-of-the-moment technology.
Spring Fashion: The Height of White

Spring Fashion: The Height of White

Fashion is white haute this spring with the best looks from local stores.
Restaurant Review: Pork & Beans

Restaurant Review: Pork & Beans

The latest restaurant from the Richard DeShantz Restaurant Group brings Texas-style smoked meats and more to Downtown.
Daytripping: Brave the Cave

Daytripping: Brave the Cave

Go subterranean at Laurel Caverns, the largest cave in Pennsylvania.
Edit Module
Edit Module

Edit ModuleShow Tags

On the Blogs


Watch: Jameson Taillon's Remarkable Recovery

Watch: Jameson Taillon's Remarkable Recovery

Sports media company Whistle Sports documented Pirates pitcher Jameson Taillon's recovery workout regime.

Comments


All the foodie news that's fit to blog
Dish Osteria and Bar To Close

Dish Osteria and Bar To Close

The beloved Pittsburgh institution will serve its last meal in April.

Comments


Not just good stuff. Great stuff.
Five Inexpensive But Memorable Date Spots in Pittsburgh

Five Inexpensive But Memorable Date Spots in Pittsburgh

These spots are tailored for couples who are looking for a simple, chill night out on Valentine’s Day (or any other day). If your significant other isn’t the type to be wooed by expensive wines and chocolates, this is the list for you.

Comments


The (Very Good) Brewery You Should Be Patronizing in Homestead

The (Very Good) Brewery You Should Be Patronizing in Homestead

Voodoo Brewery is an enticing alternative to the many chains in and around the Waterfront.

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Steelers’ Philosophy Back on Display After Hightower Flirtation

Steelers’ Philosophy Back on Display After Hightower Flirtation

Even as they entertained Dont’a Hightower for nearly seven hours during a free-agent recruiting trip to the South Side, the Steelers never lost sight of who they are or what they’re all about.

Comments


Style. Design. Goods. Hide your credit card.
Turn Your Bath into a Spa with These Oils

Turn Your Bath into a Spa with These Oils

The miniature bath- and shower-oil collection from Aromatherapy Associates makes every shower a luxury experience.

Comments


The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
The CMU Film Fest Opens with One of 2016's Best

The CMU Film Fest Opens with One of 2016's Best

Reviews of two films appearing at the 2017 Carnegie Mellon International Film Festival: "I, Daniel Blake," and "The Eagle Huntress." Plus local movie news and notes.

Comments


Everything you need to know about getting married in Pittsburgh today.
Combating the Cold: How This Couple Pulled Off Their Winter Wedding

Combating the Cold: How This Couple Pulled Off Their Winter Wedding

Happy to see warmer weather? This gorgeous winter wedding may actually have you missing the snow.

Comments


Weekly inspiration for your home from the editors of Pittsburgh Magazine
Special Delivery: Creating a Rustic Woodlands Nursery

Special Delivery: Creating a Rustic Woodlands Nursery

Local art teacher Chris Galiyas used inspiration from his son’s name, Arrow, and his first home with his wife to create a heartfelt, whimsical baby room.

Comments


The hottest topics in higher education
New Club is a Hit at Thiel College

New Club is a Hit at Thiel College

The Outdoor Recreation Club becomes the newest student organization at the college.

Comments