Music Video Stars

From headquarters in a Strip District studio, a local directorial team created and filmed the music video for Owl City's smash hit song "Fireflies."



Steve Hoover (left) and Danny Yourd, of the Strip District's Endeavor Media, produced the music video for Owl City's his song "Fireflies."

Photo by Cory Morton

You’ve probably heard Owl City’s infectious debut song, “Fireflies,” hundreds of times by now. You may have even seen the music video, which features a toy piano and other retro toys that come to life on VH1 or MTV. But did you know that the creative forces behind the music video are locals Steve Hoover and Danny Yourd, both 26?

Yourd, who now lives in Brighton Heights, grew up in Moon, while Hoover, also a North Side resident, is from Ebensburg. The two met and started making videos while studying at the Art Institute of Pittsburgh, where zero-dollar budgets and a few cameras laid the groundwork for their own company, Endeavor Media, which has made highly acclaimed videos for record companies such as Universal Republic, Island Def Jam and Warner Bros. Records.

Five years and about 50 music videos later, the duo approached Owl City’s record label, pitched the idea for the video and took on the “Fireflies” project. The video was shot at Mogul Mind Studios in the Strip District, one of the many local studios and scenes Endeavor has drawn upon to stage videos.

Beyond the perks of leaving work with toys such as Robbie the Robot and Speak & Spell, Yourd and Hoover have been able to travel to such cities as Paris, Nashville and Los Angeles to shoot artists that include Erin McCarley, Anberlin and Toby Mac.

Hoover and Yourd also work on other production and commercial work, and edited a feature called The Chief, the monologue play based on the life of Pittsburgh Steelers founder Art Rooney. For this growing multimedia team, it’s sure to be all lights, camera and action from here up. Info: iendeavormedia.com.

Edit ModuleShow Tags
Edit Module

Edit ModuleShow Tags

Hot Reads

Top 10 Things to Do in Pittsburgh in December

Top 10 Things to Do in Pittsburgh in December

This month's best bets in The 'Burgh.
50+ Things That Will Make You Enjoy Winter in Pittsburgh

50+ Things That Will Make You Enjoy Winter in Pittsburgh

Love it or hate it, winter is upon us. Because some of us may think there's a lot not to like, we bring you 50+ things to eat, drink and do –– and some helpful tips –– that'll keep the blues at bay.
Excellence in Nursing: Meet Our 2016 Honorees

Excellence in Nursing: Meet Our 2016 Honorees

Pittsburgh Magazine presents the honorees from its inaugural Excellence in Nursing awards. Meet our judges' choices and learn what makes them remarkable in their field.
Choreographed Style: Winter Fashion with The Pittsburgh Ballet

Choreographed Style: Winter Fashion with The Pittsburgh Ballet

A regal ruggedness characterizes the season's menswear looks.
Edit ModuleShow Tags

The 412

Welcome New Year With New Things At Pittsburgh's First Night

Welcome New Year With New Things At Pittsburgh's First Night

The annual New Year’s Eve event features food, fireworks, music and more.
Antonio Brown Makes Catch on the Field but Loses the Pizza

Antonio Brown Makes Catch on the Field but Loses the Pizza

The Steelers wide receiver stars in a new commercial where he first loses out to a Patriots' cornerback, but gets his revenge when it counts the most.
Never Wait in a Long Line For a Drink in a Crowded Bar Again

Never Wait in a Long Line For a Drink in a Crowded Bar Again

A new app developed in Pittsburgh, is designed to get more customers served more quickly when the bartender is swamped.
Sweet Surprise: Kelly Frey Awarded for ‘Sharing Her Heart‘

Sweet Surprise: Kelly Frey Awarded for ‘Sharing Her Heart‘

The mother of a child with special needs, Frey tirelessly shares what she has learned with other families in similar situations.
Edit ModuleShow Tags
Edit ModuleShow Tags

Hot Reads

Top 10 Things to Do in Pittsburgh in December

Top 10 Things to Do in Pittsburgh in December

This month's best bets in The 'Burgh.
50+ Things That Will Make You Enjoy Winter in Pittsburgh

50+ Things That Will Make You Enjoy Winter in Pittsburgh

Love it or hate it, winter is upon us. Because some of us may think there's a lot not to like, we bring you 50+ things to eat, drink and do –– and some helpful tips –– that'll keep the blues at bay.
Excellence in Nursing: Meet Our 2016 Honorees

Excellence in Nursing: Meet Our 2016 Honorees

Pittsburgh Magazine presents the honorees from its inaugural Excellence in Nursing awards. Meet our judges' choices and learn what makes them remarkable in their field.
Choreographed Style: Winter Fashion with The Pittsburgh Ballet

Choreographed Style: Winter Fashion with The Pittsburgh Ballet

A regal ruggedness characterizes the season's menswear looks.
Restaurant Review: B52 in Lawrenceville is a Levantine Lifter

Restaurant Review: B52 in Lawrenceville is a Levantine Lifter

Omar Abuhejleh taps deep into his roots at his vegan cafe that's focused on Levantine cuisine.
Why You Can't Beat The Weather in Pittsburgh in The Winter

Why You Can't Beat The Weather in Pittsburgh in The Winter

I’ve traveled a lot of miles, and I still stare in bewilderment at people who tell me they’ve moved to a place because “You can’t beat the weather.”
Edit Module
Edit Module

Edit ModuleShow Tags

On the Blogs


Welcome New Year With New Things At Pittsburgh's First Night

Welcome New Year With New Things At Pittsburgh's First Night

The annual New Year’s Eve event features food, fireworks, music and more.

Comments


All the foodie news that's fit to blog
Miracle on Liberty Pops Up in Pittsburgh

Miracle on Liberty Pops Up in Pittsburgh

The holiday themed cocktail bar is one of around 20 international Miracle popups.

Comments


Not just good stuff. Great stuff.
Best of the Burgh: Pumpkin Patches in the Pittsburgh Area

Best of the Burgh: Pumpkin Patches in the Pittsburgh Area

We’ve compiled the best pumpkin patches for fall family fun.

Comments


Why Wait For Summer? Head to Kennywood's Holiday Lights

Why Wait For Summer? Head to Kennywood's Holiday Lights

The park's winter celebration is great for families and a fine choice for anyone who loves Christmas (and/or funnel cake).

Comments


Mike Prisuta's Sports Section

A weekly look at the games people are playing and the people who are playing them.
Pittsburgh The Heart of the NFL? Yinz Got that Right

Pittsburgh The Heart of the NFL? Yinz Got that Right

At the NFL Scouting Combine, at the NFL Draft and wherever NFL games are played, there’s often something of a Western Pennsylvania reunion taking place.

Comments


Style. Design. Goods. Hide your credit card.
Locket Full of Joy

Locket Full of Joy

The handcrafted piece opens to hidden treasures.

Comments


The movies that are playing in Pittsburgh –– and, more importantly, whether or not they're worth your time.
Ten Upcoming Flicks Every Oscar-Watcher Should See

Ten Upcoming Flicks Every Oscar-Watcher Should See

PM film critic Sean Collier picks ten forthcoming flicks likely to rake in nominations for the 89th Academy Awards.

Comments


Everything you need to know about getting married in Pittsburgh today.
Real-Pittsburgh Weddings: It was Not Love at First Sight

Real-Pittsburgh Weddings: It was Not Love at First Sight

These romances were years in the making.

Comments


Weekly inspiration for your home from the editors of Pittsburgh Magazine
Seasonal Shopping: CMOA Store Holiday House, J.Crew Mercantile Opens Doors

Seasonal Shopping: CMOA Store Holiday House, J.Crew Mercantile Opens Doors

The Carnegie Museum of Art is full of Christmas cheer — and great deals. Plus, get the scoop on The Block Northway’s latest retail offering.

Comments


The hottest topics in higher education
Tuba and Euphonium Players Invited to Join in Christmas Concert

Tuba and Euphonium Players Invited to Join in Christmas Concert

Waynesburg University will present a TUBACHRISTMAS concert on Dec. 9.

Comments