Music Video Stars

From headquarters in a Strip District studio, a local directorial team created and filmed the music video for Owl City's smash hit song "Fireflies."



Steve Hoover (left) and Danny Yourd, of the Strip District's Endeavor Media, produced the music video for Owl City's his song "Fireflies."

Photo by Cory Morton

You’ve probably heard Owl City’s infectious debut song, “Fireflies,” hundreds of times by now. You may have even seen the music video, which features a toy piano and other retro toys that come to life on VH1 or MTV. But did you know that the creative forces behind the music video are locals Steve Hoover and Danny Yourd, both 26?

Yourd, who now lives in Brighton Heights, grew up in Moon, while Hoover, also a North Side resident, is from Ebensburg. The two met and started making videos while studying at the Art Institute of Pittsburgh, where zero-dollar budgets and a few cameras laid the groundwork for their own company, Endeavor Media, which has made highly acclaimed videos for record companies such as Universal Republic, Island Def Jam and Warner Bros. Records.

Five years and about 50 music videos later, the duo approached Owl City’s record label, pitched the idea for the video and took on the “Fireflies” project. The video was shot at Mogul Mind Studios in the Strip District, one of the many local studios and scenes Endeavor has drawn upon to stage videos.

Beyond the perks of leaving work with toys such as Robbie the Robot and Speak & Spell, Yourd and Hoover have been able to travel to such cities as Paris, Nashville and Los Angeles to shoot artists that include Erin McCarley, Anberlin and Toby Mac.

Hoover and Yourd also work on other production and commercial work, and edited a feature called The Chief, the monologue play based on the life of Pittsburgh Steelers founder Art Rooney. For this growing multimedia team, it’s sure to be all lights, camera and action from here up. Info: iendeavormedia.com.

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