Music Video Stars

From headquarters in a Strip District studio, a local directorial team created and filmed the music video for Owl City's smash hit song "Fireflies."



Steve Hoover (left) and Danny Yourd, of the Strip District's Endeavor Media, produced the music video for Owl City's his song "Fireflies."

Photo by Cory Morton

You’ve probably heard Owl City’s infectious debut song, “Fireflies,” hundreds of times by now. You may have even seen the music video, which features a toy piano and other retro toys that come to life on VH1 or MTV. But did you know that the creative forces behind the music video are locals Steve Hoover and Danny Yourd, both 26?

Yourd, who now lives in Brighton Heights, grew up in Moon, while Hoover, also a North Side resident, is from Ebensburg. The two met and started making videos while studying at the Art Institute of Pittsburgh, where zero-dollar budgets and a few cameras laid the groundwork for their own company, Endeavor Media, which has made highly acclaimed videos for record companies such as Universal Republic, Island Def Jam and Warner Bros. Records.

Five years and about 50 music videos later, the duo approached Owl City’s record label, pitched the idea for the video and took on the “Fireflies” project. The video was shot at Mogul Mind Studios in the Strip District, one of the many local studios and scenes Endeavor has drawn upon to stage videos.

Beyond the perks of leaving work with toys such as Robbie the Robot and Speak & Spell, Yourd and Hoover have been able to travel to such cities as Paris, Nashville and Los Angeles to shoot artists that include Erin McCarley, Anberlin and Toby Mac.

Hoover and Yourd also work on other production and commercial work, and edited a feature called The Chief, the monologue play based on the life of Pittsburgh Steelers founder Art Rooney. For this growing multimedia team, it’s sure to be all lights, camera and action from here up. Info: iendeavormedia.com.

Edit Module

Edit ModuleShow Tags

Hot Reads

Growing Their Own Way: Inside 4 Pittsburgh Family Farms

Growing Their Own Way: Inside 4 Pittsburgh Family Farms

Family-run farms adapt in multiple ways in order to thrive in western Pennsylvania.
Loud & Proud: In the Booth with Voice of the Pittsburgh Pirates

Loud & Proud: In the Booth with Voice of the Pittsburgh Pirates

Greg Brown knows anything is possible for his beloved Buccos. His career has had its share of surprise turns as well.
Flavorful Tacos are Main Attraction at Lawrenceville's SMOKE

Flavorful Tacos are Main Attraction at Lawrenceville's SMOKE

Reasonable prices and a lively atmosphere make SMOKE barbeque taqueria one of Pittsburgh's go-to restaurants.
Belief and (Tough) Love Drive Pitt's New Football Coach

Belief and (Tough) Love Drive Pitt's New Football Coach

Pitt football head coach Pat Narduzzi is determined to make the Panthers believe in themselves and their program.
Edit ModuleShow Tags

The 412

Pittsburgh Philanthropist, Influential Republican Elsie Hillman Dies at 89

Pittsburgh Philanthropist, Influential Republican Elsie Hillman Dies at 89

Married for seven decades to her industrialist husband Henry, the Hillmans are considered one of Pittsburgh's ultimate power couples.
Bicyclists Getting More Lanes in Lawrenceville, Oakland

Bicyclists Getting More Lanes in Lawrenceville, Oakland

Some of the new lanes are expected to be in place by the end of the month.
Taking Over: Brit Boy Band Boots Actress from Hotel Room

Taking Over: Brit Boy Band Boots Actress from Hotel Room

Eliza Dushku cheekily posted to Instagram when One Direction and their entourage forced her to make other lodging arrangements.
Arcade Heaven: Where Pinball and Pac-Man are Preserved

Arcade Heaven: Where Pinball and Pac-Man are Preserved

Fortunately, the Pennsylvania Coin Operated Gaming Hall of Fame and Museum is not a stuffy, hands-off collection of antiques.
Edit ModuleShow Tags

Hot Reads

Growing Their Own Way: Inside 4 Pittsburgh Family Farms

Growing Their Own Way: Inside 4 Pittsburgh Family Farms

Family-run farms adapt in multiple ways in order to thrive in western Pennsylvania.
Loud & Proud: In the Booth with Voice of the Pittsburgh Pirates

Loud & Proud: In the Booth with Voice of the Pittsburgh Pirates

Greg Brown knows anything is possible for his beloved Buccos. His career has had its share of surprise turns as well.
Flavorful Tacos are Main Attraction at Lawrenceville's SMOKE

Flavorful Tacos are Main Attraction at Lawrenceville's SMOKE

Reasonable prices and a lively atmosphere make SMOKE barbeque taqueria one of Pittsburgh's go-to restaurants.
Belief and (Tough) Love Drive Pitt's New Football Coach

Belief and (Tough) Love Drive Pitt's New Football Coach

Pitt football head coach Pat Narduzzi is determined to make the Panthers believe in themselves and their program.
PittGirl's Reliable & Delightful Crash Course on Pittsburgh

PittGirl's Reliable & Delightful Crash Course on Pittsburgh

She shares the truth about everything from driving technique to Terrible Towel etiquette for anyone new to the 'Burgh.
Top Dentists 2015

Top Dentists 2015

The Pittsburgh region's 346 premier dentists in 9 specialties.
Edit ModuleShow Tags Edit Module