Healthy Girls Rock

Jan 15, 2012 to Mar 15, 2012
12:00 pm

1. What is the ‘Healthy Girls Rock’ campaign?

In accordance with the tradition of its MIMe campaigns, SimpleComplexity, LLC will be hosting the ‘Healthy Girls Rock’ campaign, the focus of which is encouraging young people (especially young female teenagers) to practice healthier lifestyles by keeping active and eating right.

1. How does the campaign work?

The campaign will consist of two phases.

Healthy Girls Rock: ‘Move Your Body’ - Phase I will adopt the first lady’s ‘Let’s Move’ initiative and will require participants to create, and record a version of Beyoncé’s “Move Ya Body” dance exercise video or any exercise-inducing song of their choice. This phase will run from January 15, 2012 until February 15, 2012.

Healthy Girls Rock: ‘Tease Your Palette’ - Phase II will run from February 16, 2012 through March 15, 2012. This phase will require participants to prepare a healthy meal and share a photo of it on the SimpleComplexity, LLC Facebook page.

1. Execution: How will the phases be implemented to achieve the ‘Healthy Girls Rock’ campaign goal?

1. Healthy Girls Rock: ‘Move Your Body’ (January 15- February 15)
   1. Participants will create, and record a version of Beyoncé’s “Move Ya Body” dance exercise video.
   2. Videos will be submitted to the official SimpleComplexity, LLC YouTube channel (http://www.youtube.com/user/SimpleComplexityLLC) as a video response.
   3. Videos must be no more than three minutes with a limit of five participants per video.
   4. The winner will be decided by the number of likes per video receives. Official announcements will be made on the official SimpleComplexity, LLC Facebook page and ‘The TosinTeaTime’ Blog.

1. Healthy Girls Rock: ‘Move Your Body’ (February 16- March 15)
   1. Participants will be required to create a healthier version of their favorite meal and tag SimpleComplexity, LLC in the photo.
   2. Pictures of both the regular and healthier versions of the meal must be taken and entered with one entry per participant.
   3. The photo post must include details about the meal such as the ingredients for both the regular and healthier meals, with the healthier changes explained.
   4. The photo with the most likes will be declared the winner of the campaign. Official announcements will be made on the official SimpleComplexity, LLC Facebook page and ‘The TosinTeaTime’ Blog.

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simplecomplexity.org
baltimore, MD
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