Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags

Women of the Pittsburgh Art World Model for ModCloth

#styleforall Campaign Brings Fashion to Everyday Women

photos courtesy modcloth


The indie-vintage retailer ModCloth has been using staff members and everyday women as fashion models since 2015 – and now, its newest collection is being showcased by women shaping the local art scene.

According to Fashion Director Lizz Wasserman, this month’s clothing collection was inspired by the pop-art optimism of the 1950s and 60s, so it seemed only fitting to reach out to local artists to act as models.


“We ask our extended community to help us reach out to talented, inspiring women in the field we are focused on monthly,” says Wasserman. “Then, we ask women we find to recommend their friends — it’s pretty organic.”

Reaching out to everyday women is typical of ModCloth’s #styleforall campaign, which aims to highlight female success and make fashion accessible to all.

“[The campaign] really speaks to the brand values of ModCloth,” says Wasserman. “We are an inclusive, body-positive brand that supports female empowerment. We believe style and great clothing should be available to all women, and we want to help women be the best version of themselves.”


Once ModCloth invites a woman to model, Wasserman says, she is styled in a product that she loves and best reflects her own personal style. Wasserman hopes that, in this way, the campaign can encourage women everywhere to forge their own path: not only in fashion, but also in their careers.

“I would hope these shoots featuring interesting and smart women inspire other women to be their best selves and try something new ... like making that documentary they’ve been thinking about, writing that book or starting that nonprofit,” says Wasserman. “ModCloth helped start the “real-casting” movement, and ModCloth will continue to work to show the world how inclusive — and fun — fashion can be.”

Edit ModuleShow Tags
Edit Module

Edit ModuleShow TagsEdit ModuleShow Tags
Edit ModuleShow Tags Edit Module
Edit ModuleShow Tags

Peters Township Native Wins Silver Medal in Speed Skating

After swine flu kept him from competing in Sochi in 2014, short track speed skater John-Henry Krueger finally won a spot on the podium at the Winter Olympic Games in Pyeongchang.

Perspectives: A Better Life

A former Pittsburgh television reporter recounts the lessons taught to him by his grandfather who spent more than four decades as a Pullman Porter.

Pittsburgh MultiStories: Phipps Legacy – The Fulton Building

With its distinctive seven-story archway, the Fulton Building (now the Renaissance Pittsburgh Hotel) remains a beloved Pittsburgh landmark.

Kick Back and Relax with a Baby Sloth

For $150 you can book an up-close hang out session with Vivien the two-toed sloth.

Jack Kerouac: Manager of the Pittsburgh Plymouths

In a league of his own making, the famous writer cast himself as the skipper of a (fantasy) Pittsburgh ball club.

Bucking the Trend: Gallagher’s Groovy Growing

Megan Gallagher is part of a small cadre of young farmers bucking demographic trends.

Meet the Woman bringing Dignity and Diversity to Twitter

As Twitter's vice president of intersectionality, culture and diversity, Candi Castleberry Singleton, who splits her time between Pittsburgh and San Francisco, works tirelessly to bring inclusion and respect to companies.

Where's the Flu Bug Biting Hardest? There's an App for That

The Doctors Report Illness Tracker has the scoop on germ hotspots all over the region and beyond.

Black Panther is Marvel's Best Film

Reviews of "Black Panther" and "Early Man," plus local movie news and notes.

First Look: Poulet Bleu in Lawrenceville

PM dining critic Hal B. Klein takes a look at the new Richard DeShantz restaurant ... and he has the scoop on what's next from the energetic restaurateur.

Meet Pittsburgh's James Beard Award Semifinalists

Pittsburgh has eight nominations in six categories.

Urban Beekeeping Creating Environmental Buzz in Pittsburgh

No backyard? No problem. The country’s first community apiary brings beekeeping to the city.

Dig In: The Next Wave of Pizza in Pittsburgh

Now is the time to be eating pizza in Pittsburgh. Pizza makers are crafting pies in a variety of styles from New York to Old World. We round up our nine favorite destinations.

Can Anthony Hamlet Fix Pittsburgh Public Schools?

The superintendent, and former NFL player, is using a new school of thought to change legacy problems.

5 Pittsburgh Craft Distilleries Earning a Place on the Shelf

Uncovering the hidden gems of western Pennsylvania’s craft spirit world.