Custom Made: The Surmesur Suit
Straight out of Canada, the custom menswear store opens its first U.S. location in Pittsburgh.
photos courtesy of surmesur
These items are made to order.
Surmesur, a Canada-based custom menswear store that combines technology with traditional tailoring methods, opened it doors in downtown Pittsburgh in early August.
This is the company’s first United States location. Surmesur also has half a dozen locations across Canada, including in Toronto and Montreal, with plans to open another store soon in Chicago.
Owned by brothers Francois and Vincent Thériault, Surmesur invites guys to create a custom look by using a four step process: the selection of fabrics, followed by the selection of options from collars to cuffs to buttons and more, the taking of measurements by the company’s measurement specialists, and finally, the fitting.
“Our concept is to democratize made-to-measure menswear by making it accessible to everyone, and after lots of planning, all the stars aligned to allow us to come and share with the people of Pittsburgh,” François Thériault says in a press release.
Shirts start at $60, suits start at $375 and Surmesur has more than 8,000 fabrics for customers to choose from. “The city’s many sports fans are sure to find some really great combinations of black and yellow,” Vincent Theriault says.
Here’s where the technology really kicks in: Clients who open an account with Surmesur get access to The Studio, an online creation program that allows them to design their made-to-measure suits and shirts and to view the finished product before placing their order, all from the comfort of home. Just make sure have a measurement chart on file with Surmesur first!
202 Fifth Ave., Pittsburgh